19 jobs for "director of digital marketing"

Job Description:

The AI Product & Engineering Director, MarTech is a pivotal technology leadership role within the Mars Global Services organization, responsible for architecting, building, and executing scalable, AI- and agentic-first engineering solutions across the global Mars MarTech ecosystem. The role is critical in shaping the future of Mars across our portfolios of brands to ensure high-performance, compliant, and innovative digital capabilities that power global marketing campaigns, and enterprise GenAI and agentic marketing solutions. By bridging the gap between complex technical execution and segment business strategies, this leader ensures operational excellence, robust security, and rapid delivery in a fast-evolving digital landscape.

What are we looking for?
15+ years of experience in software engineering and digital technologies, ideally within a complex, highly matrixed global organization, and including achievements with AI/Agentic powered

Domain Expertise: At least 10 years of experience architecting and delivering digital experiences for marketing (or sales) functions across various roles, ideally in a CPG context.
Compliance & Assurance Experience: strong foundational knowledge of global digital privacy regulations (GDPR, CCPA), web accessibility standards (WCAG, European Accessibility Act), AI regulation (EU AI Act), and enterprise tagging/analytics governance.

Leadership Experience: Proven track record of leading and engaging both line managers and individual contributors across diverse geographies, cultures, and functional domains.

What will be your key responsibilities?

* MarTech AI & Digital Engineering Strategy

Architect & Execute: Develop, communicate, and execute a comprehensive global Digital Engineering strategy aligned with business growth goals, ensuring scalable, secure, and high-performance platforms across MarTech products.

Pioneer AI-First Systems: Drive the transition toward an AI- and agentic-first engineering ecosystem, leveraging modern front-end technologies, cloud-native architectures, and machine learning to build intelligent, automated consumer experiences.

Technical Governance: Oversee the technical architecture and engineering of digital solutions, ensuring all digital properties, custom SDKs, and AI-driven applications adhere to enterprise security, scalability, performance, and compliance standards.

Blueprints & Standards: Define and maintain architectural blueprints, solution patterns, and integration standards for web, campaign, and digital product delivery.

* Digital Properties Assurance (Enterprise Custodianship)
Global Custodianship: Act as the global enterprise custodian for all public-facing digital properties (web, mobile, social), ensuring our enterprise services assist effective compliance and adherence at scale to regulations, global brand, digital, and MarTech standards Compliance Integration: Partner with legal, privacy, and security teams to design processes and build automated compliance checks directly into the engineering pipelines.

* MarTech Engineering Delivery & Innovation
GenAI Application Delivery: Define software standards for and deliver generative AI applications built upon enterprise-grade GenAI platforms and emerging cognitive technology environments, ensuring responsible AI practices and compliance with the EU AI Act.
Lead R&D and PoCs: Spearhead Research & Development (R&D) activities, technology assessments, and Proofs-of-Concept (PoCs) to rapidly validate and scale emerging digital capabilities for Marketing purposes across the enterprise.

* People Leadership & Talent Development
Inspire & Mentor: Lead, mentor, and develop a high-performing global team of MarTech and AI experts, fostering an agile, collaborative, and continuous learning mindset.
Scale the Organization for Better Value: Manage a hybrid team comprising up to 20 internal FTE Associates (4 to 10 direct and up to 10 indirect reports) as well as our strategic engineering vendors.

* Stakeholder Engagement & Collaboration
Strategic Bridge: Act as a strategic bridge between business segment leaders (Senior Directors, VPs, and their teams), brand marketing teams, and core shared technology pillars (Cloud, Security, Infrastructure, Privacy, and Legal).
Orchestrate Delivery: Reconcile differing perspectives on product delivery and platform priorities, orchestrating diverse delivery teams to drive consensus and turn strategic visions into reality.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we're striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

#TBdigital

About Mars Incorporated

Size: 10,000+ employees
Industry: Consumer Goods & Services

View company profile

Perks and Benefits

Health and Wellness
- Health Insurance
- Short-Term Disability
- Long-Term Disability
- Mental Health Benefits
- Fitness Subsidies
- On-Site Gym
Parental Benefits
- Birth Parent or Maternity Leave
Work Flexibility
- Hybrid Work Opportunities
Vacation and Time Off
- Personal/Sick Days
Professional Development
- Professional Coaching
- Leadership Training Program
- Access to Online Courses