Description Work arrangement: This position follows a hybrid schedule and is required to be on site three days per week.
What you will do (responsibilities) :
- Translate commercial priorities, forecasts, and portfolio focus areas into a monthly Retail Marketing calendar; prioritize models, key selling moments, audiences, and channels while aligning local plans with regional and brand guidelines.
- Lead the local execution of national and regional campaigns. Develop and coordinate tactical programs, promotions, point-of-sale materials, and dealer execution kits that are actionable for Sales and the dealer network.
- Partner with dealers and District Managers to implement initiatives. Establish dealership standards, playbooks, and showroom materials; monitor execution, identify gaps, and activate improvement plans.
- Coordinate the retail digital funnel with Digital, CRM, BI, GM Financial, Sales, and platform partners. Track traffic, leads, contactability, conversion, sales, and digital contribution, and recommend data-informed changes to processes, investment, and activities.
- Plan and coordinate events, trade shows, BTL programs, launches, test drives, and activations. Lead the Premium Line Test Drive program and experiences for priority products, ensuring brand consistency, customer experience, and commercial focus.
- Manage Club de Líderes content and communications for the sales force, and plan and track dealer incentive programs. Coordinate legal reviews, budgets, agencies, suppliers, performance indicators, and executive reporting.
Your skills and abilities (required qualifications): - Bachelor's degree in Business Administration, Marketing, Commercial Engineering, or a related field.
- At least 5 years of experience in marketing, retail, sales, business development, or the automotive industry.
- Experience working with dealer or distribution networks, campaigns and activations, agencies and vendors, budgets, and cross-functional teams.
- Knowledge of retail marketing, commercial strategy, dealership operations, sales funnels, CRM, digital media, and analytics tools.
- Strong skills in commercial planning and calendar management, integrated campaign execution, trade marketing and point-of-sale, lead and CRM management, KPI analysis, executive presentations and reporting, budget management, vendor coordination, negotiation, and cross-functional influence.
- Functional English for working with regional and global teams.
- Demonstrated customer focus, results orientation, strategic thinking, clear communication, collaboration, problem solving, planning and organization, adaptability, continuous learning, and an innovation mindset.
What can give you a competitive edge (preferred qualifications): - Experience in digital retail or e-commerce, CRM programs, dealer incentive programs, or product launches.
- Familiarity with automotive retail marketing and the execution of campaigns across passenger vehicles, SUVs, pickups, commercial vehicles, or electric and hybrid models.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
The selected candidate will be required to travel < 25% for this role.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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