Who are we? Schneider Electric is a global specialist in energy management and automation. We are dedicated to supplying our customers with safe, reliable, and sustainable energy solutions. We invent technologies that will transform the places where we live, work and play.
Position Summary The Offer Marketing Manager for Variable Frequency Drives (VFDs) is responsible for defining and executing the growth strategy of the VFD portfolio across target markets and industry segments. The role combines market intelligence, product lifecycle management, commercial strategy, customer engagement, and cross-functional leadership to maximize market share, profitability, and customer satisfaction.
The Offer Marketing Manager serves as the primary interface between customers, sales teams, application experts, engineering, manufacturing, and global offer development teams to ensure the VFD portfolio remains competitive and aligned with market needs.
Key Responsibilities Portfolio & Offer Strategy - Develop and execute the VFD portfolio strategy aligned with business growth objectives.
- Define product roadmaps for low-voltage, medium-voltage, and specialized drive solutions.
- Manage the complete offer lifecycle, including launch, enhancement, rationalization, and phase-out.
- Identify new market opportunities and adjacent growth areas.
Market & Competitive Intelligence - Conduct market research and competitive benchmarking.
- Analyze customer needs, industry trends, and technology developments.
- Translate market insights into actionable business opportunities.
Commercial & Business Management - Own growth, profitability, and market share targets for the VFD portfolio.
- Support pricing strategy and margin optimization initiatives.
- Develop business cases for new product introductions and investments.
- Track portfolio performance and recommend corrective actions.
Customer & Segment Development - Engage with key customers, consultants, OEMs, EPCs, and channel partners.
- Build value propositions tailored for key industries such as:Water & Wastewater,Oil & Gas,Mining & Metals,Food & Beverage
Product Launch & Go-to-Market Execution - Lead product launches and commercialization plans.
- Create sales enablement tools and marketing collateral.
- Support digital marketing campaigns and demand-generation activities.
Cross-Functional Leadership Collaborate closely with:
- Global offer management
- Application engineering
- Sales organizations
- Operations and supply chain
- Services teams
- Ensure successful deployment of new offers and business initiatives.
Sales Enablement & Training - Develop training programs for sales, presales, and channel partners.
- Provide commercial guidance on product positioning and differentiation.
- Support major opportunities and strategic customer engagements.
Candidate Profile - Bachelor's degree in Electrical Engineering, Automation Engineering or Industrial Engineering.
- 10-12+ years of experience in Variable Frequency Drives, Motor Control Solutions, Product Management, Offer Marketing and strong understanding of industrial applications and automation architectures.
- Technical knowledge in Variable Frequency Drives (LV and MV), Motor control and energy efficiency solutions.
- Strategic thinking with commercial acumen & Financial analysis.
- Portfolio management and market development.
- Influencing without authority, Cross-functional collaboration & Stakeholder management.
- Results-driven execution.
- Strong presentation and communication skills.
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Our Total Rewards is our way of saying: We see you and we value you. It's more than just pay and benefits-it's a meaningful investment in you. It is designed to help you perform, grow, feel safe, and elevate your potential. The package helps you care for yourself and your family, plan your future, grow your skills and career, collaborate in an inclusive workplace, and contribute to your community. At Schneider Electric, we're here for what matters most to you. Discover more at our Career Page .
* Country-specific programs and initiatives may be available.
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IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
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€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
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Responsibilities
Who are we? Schneider Electric is a global specialist in energy management and automation. We are dedicated to supplying our customers with safe, reliable, and sustainable energy solutions. We invent technologies that will transform the places where we live, work and play.
Position Summary The Offer Marketing Manager for Variable Frequency Drives (VFDs) is responsible for defining and executing the growth strategy of the VFD portfolio across target markets and industry segments. The role combines market intelligence, product lifecycle management, commercial strategy, customer engagement, and cross-functional leadership to maximize market share, profitability, and customer satisfaction.
The Offer Marketing Manager serves as the primary interface between customers, sales teams, application experts, engineering, manufacturing, and global offer development teams to ensure the VFD portfolio remains competitive and aligned with market needs.
Key Responsibilities Portfolio & Offer Strategy - Develop and execute the VFD portfolio strategy aligned with business growth objectives.
- Define product roadmaps for low-voltage, medium-voltage, and specialized drive solutions.
- Manage the complete offer lifecycle, including launch, enhancement, rationalization, and phase-out.
- Identify new market opportunities and adjacent growth areas.
Market & Competitive Intelligence - Conduct market research and competitive benchmarking.
- Analyze customer needs, industry trends, and technology developments.
- Translate market insights into actionable business opportunities.
Commercial & Business Management - Own growth, profitability, and market share targets for the VFD portfolio.
- Support pricing strategy and margin optimization initiatives.
- Develop business cases for new product introductions and investments.
- Track portfolio performance and recommend corrective actions.
Customer & Segment Development - Engage with key customers, consultants, OEMs, EPCs, and channel partners.
- Build value propositions tailored for key industries such as:Water & Wastewater,Oil & Gas,Mining & Metals,Food & Beverage
Product Launch & Go-to-Market Execution - Lead product launches and commercialization plans.
- Create sales enablement tools and marketing collateral.
- Support digital marketing campaigns and demand-generation activities.
Cross-Functional Leadership Collaborate closely with:
- Global offer management
- Application engineering
- Sales organizations
- Operations and supply chain
- Services teams
- Ensure successful deployment of new offers and business initiatives.
Sales Enablement & Training - Develop training programs for sales, presales, and channel partners.
- Provide commercial guidance on product positioning and differentiation.
- Support major opportunities and strategic customer engagements.
