At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity? - The alc/bev industry is an exciting, dynamic, and fast-paced business. Suntory Global Spirits is a top player in the spirits business and focused on becoming a top player within the Ready to Drink category, capturing new consumers and occasions not currently being serviced by our full bottle strength spirit brands in our key markets. Key to this ambition is winning in Flavored Malt Beverages (FMBs)
- Opportunity to make a mark in a new, highly important business area for Suntory Global Spirits in the US
- This position is a critical leadership role, strategically building our brands at the local level in a dynamic business unit, Wisconsin.
- Lead local market development for a portfolio of new-to-world Flavored Malt Beverage (FMB) brands with the opportunity to help shape how these brands are introduced, activated and scaled.
- This position will be a natural progression and training ground for future positions in US Brands, North America Field Marketing, or Sales.
- This position reports to Director, Field Marketing with support to Brand Marketing to ensure alignment across field and brand initiatives and serve as a practical connector across Brand/Field Marketing, Sales, distributors, customers, agencies, Legal and Compliance to turn emerging opportunities into executable market plans.
Position Location:Wisconsin (Milwaukee or Madison area)
Role ResponsibilitiesLead Market & Field Marketing Strategy
- Develop local market and field marketing plans for the FMB portfolio, translating national brand priorities into programs that drive commercial growth.
- Partner with Sales, market leadership and distributors to align programming with local market needs and route-to-market structures.
- Evaluate program feasibility, including timing, approvals, operational requirements and distributor readiness.
Drive Local Activation & Commercialization
- Lead innovation launches, sampling, experiential programs, partnerships, sponsorships and promotional activities to drive trial and visibility.
- Identify local partnerships and opportunities that strengthen brand presence and commercial impact.
- Develop execution briefs, timelines and standards to support consistent activation across markets.
- Address execution challenges, clarify ownership and escalate risks as needed.
Enable Sales, Distributors & Market Partners
- Connect Brand, Sales, distributors and cross-functional partners to ensure effective local execution.
- Provide brand education and selling support, including positioning, consumer targets and innovation priorities.
- Build relationships with retailers, on-premise accounts, distributors and agencies to identify opportunities.
- Share market insights and best practices across teams.
Steward Brand Investment & Business Performance
- Manage assigned Brand Investment, including planning, forecasting and allocation against business priorities.
- Analyze market trends, competitive activity and performance metrics to evaluate effectiveness and recommend improvements.
- Align programming and spending with KPIs, commercial priorities and measurable results.
- Ensure Compliant, High-Quality Execution
- Partner with Legal, Compliance, Sales and distributors to ensure programs meet state regulations, responsible marketing standards and age-gating requirements.
- Maintain consistent execution quality while proactively managing operational risks and dependencies.
Learn, Adapt & Improve
- Capture and share field insights to improve programming and future planning.
- Use market intelligence and performance data to optimize local activation.
- Operate with agility, accountability and sound judgment in evolving environments.
- Champion inclusive marketing that connects authentically with diverse consumer groups.
Qualifications - Commercial Marketing Experience: 5+ years of experience in Commercial Marketing, Field Marketing, Trade Development, Brand Marketing or a related discipline, preferably within a consumer-facing, fast-moving category.
- Industry Experience: Experience in beverage alcohol, FMB, beer, ready-to-drink, convenience, grocery or another fast-moving, regulated category required.
- Local Market Expertise: Culturally curious and deeply connected to the local community, with a strong understanding of the venues, customers, events, communities and social environments that influence what is relevant in-market.
- Grassroots & Entrepreneurial Mindset: Entrepreneurial and highly resourceful, with the ability to build brands from the ground up and find creative ways to generate awareness, trial and advocacy through local relationships and partnerships.
- Local Network & Relationship Building: Demonstrated ability to build and leverage a broad network across bars, hospitality, sports and recreation, events, social clubs, creators, cultural organizations and other local groups to create meaningful brand-building opportunities.
- Marketing & Commercial Acumen: Demonstrated ability to translate brand strategy into locally relevant, compelling programs that support consumer engagement and commercial objectives.
- Financial Acumen: Experience managing field Brand Investment, including budgeting, forecasting, tracking and disciplined deployment of resources.
- Influence & Collaboration: Strong influence, communication, presentation and organizational skills, with demonstrated ability to work effectively across Sales,
- Brand, Finance, distributors, agencies and other cross-functional teams.
- Technology & Business Tools: Proficiency in Microsoft Office, Salesforce and SAP.
- Travel: Willingness and ability to travel up to 50%.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
Nearest Major Market: Madison
Job Segment: Compliance, Field Marketing, Marketing Manager, SAP, ERP, Legal, Marketing, Technology
