Job Description
Primary Function of Position:
The Director Marketing will develop, lead, and implement strategic and operational marketing programs and develop surgeon champions to support and drive adoption and growth of da Vinci surgical procedures in all specialties applicable to the strategic focus of Intuitive Surgical. This includes General Surgery, Urology, Gynecology and Thoracic Surgery. This role will also be responsible for defining regional marketing priorities and delivering results in fast-changing businesses and regulatory environments by leading the regional marketing team and working closely with the European and Global marketing group. Additionally, the role will lead the regional Marketing team.
Roles and Responsibilities:
- Contribute to the regional marketing strategy collaborating with the General Manager, sales leadership, and European marketing team.
- Recruit, train and develop competencies for the Regional marketing team. Conduct Quarterly P&R to develop competencies of the team members.
- Conduct Weekly Meetings with team members to manage priorities.
The primary function of this position is to be able to lead a Regional team, executing on the following global marketing standards:
Understand your market- Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs, etc.:
- Develop and execute regional marketing tactics with a primary focus on growth areas like general surgery, but also managing urology, gynecology, thoracic, and other clinical areas with the country team. This will include detailed activities to be implemented in a defined timeline and budget in strong collaboration with the European marketing team and regional sales leadership.
- Strong partnering with clinical and capital sales teams in a growing competitive environment, provide local market expertise for analysis, targeting and regional action planning purposes.
- Work closely as needed with product development teams to liaise with local surgeons to define product requirements to further enable key procedures.
Maintain alignment on target procedures/products- Help define what is being driven and why within commercial org and keep all teams focused on regional commercial strategy:
- Work closely with Clinical Affairs to develop and implement publication strategies that will support procedure adoption goals.
- Conduct Weekly Meetings with cross-functional team members to manage priorities.
Build Value Props Stories, Tools, Events and Engage 3Ps- (Physician, Patient, Provider):
- Deliver and train the region on localized sales tools to achieve short and long-term goals for procedures, products, and system sales (executive and clinical vision presentations, webinars, KOL videos and content, market development events, executive sessions, white papers, key publication summaries, etc.) and ensure tracking is in place to monitor overall success.
Develop Speaker/Teacher/Case Obs/Executive KOLs- with strong technique, outcomes, and use of advanced technology:
- Identify and develop surgeon and executive speakers to drive awareness and adoption of daVinci surgery at key strategic peer to peer events.
- Support the development of the daVinci proctors/ case obs by continually re-validating their messaging. Also, coaching future proctors in terms of messaging the clinical and economic value of daVinci surgery.
- Partner with key Opinion Leaders (KOLs) to support in the coaching/ messaging of daVinci surgery and implementation of robotic clinical education programs and symposiums.
Quantify the impact (QTI) – clinical, economic, strategic evidence- of key daVinci surgeons/hospitals as references:
- Work closely with MACA to assist in development and execution of cost effectiveness/ value strategies in key markets.
- Collect, analyze, and share competitive data for strategic positioning and initiatives.
- Validate Clinical and Economical data with epicenters, case observation centers, key surgeon champions and proctors.
Align with relevant Surgical and Executive societies- on daVinci surgery to ensure support and partnership:
- Strengthen Intuitive’s presence at key national conferences including; daVinci focused symposiums, live surgery, market research, post graduate courses and development of KOL network.
- Academic, residency and fellowship programs.
- Collaborate with the customer training team and sales team to identify suitable hospitals for implementation of programs.
- Implement da Vinci curriculum style programs at identified centres and collaborate with customers on how to further develop and maintain a successful program. Monitor the development and success of the programs.
Qualifications
Required Knowledge, Skills, and Experience:
- 12+ years’ experience in the medical device industry, experience in Clinical/Product marketing, significant project management experience desired.
- Possess country specific market knowledge; ability to provide expert advice to complex issue resolution.
- Ability to build a high-performance team.
- Proven ability to effectively position and procedure/product messages and develop strong sales support to drive desired adoption.
- Surgical and/or Operating Theatre (Room) sales experience desired.
- Bachelor's degree in life science or business discipline. MBA preferred.
- Demonstrated success in building clinical education and marketing programs to drive product/procedure growth.
- Superior verbal/written communication in English and one Nordic Language, teamwork, and interpersonal work across multiple constituents.
- Self-starter with ability to take leadership in unstructured environment.
- A keen ability to manage projects, keeping to-budget, organizing, prioritizing, and coping with multiple tasks.
- Strong knowledge of the MS Office product suite.
- Ability to travel 70%. International travel required.
Additional Information
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.
Company Description
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare’s hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere—we strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture—our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real-world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let’s advance the world of minimally invasive care.
