Turn audience insights into measurable media impact. The Audience Management Strategy & Enablement team shapes data-driven targeting, advance marketing technology, strengthen privacy and controls, and improve paid media performance across digital channels.
As a Channel Marketing Senior Associate on the Audience Management Strategy & Enablement team, you'll turn customer and audience data into actionable strategies that improve paid media performance. Day to day, you'll guide audience activation, monitor delivery and results, troubleshoot issues, and collaborate with marketing, technology, analytics, control partners, agencies, and vendors. Your work will help JPMC deliver more relevant marketing to audiences that want to hear your message while protecting customer privacy and maintaining strong operational controls.
Job responsibilities: - Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
- Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.
- Guide audience development and ensure accurate, timely delivery of segments to media platforms.
- Mentor audience management colleagues to maintain live audiences, monitor delivery, manage taxonomies, and resolve operational issues.
- Collaborate with Product and Technology teams to evaluate and enhance DMP, CDP, identity, and marketing technology capabilities.
- Monitor campaign performance, support test-and-learn initiatives, and translate results into actionable recommendations.
- Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
- Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
- Manage advertising technology and data vendor relationships while evaluating emerging solutions.
- Develop and share audience management best practices, standards, and educational materials.
- Present technical concepts, strategic recommendations, and performance insights clearly to business leaders and senior stakeholders.
Required qualifications, capabilities, and skills: - Bachelor's degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
- 4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management.
- Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels.
- Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms.
- Experience building and syndicating audiences, maintaining taxonomies, reporting, analyzing performance, and troubleshooting delivery issues.
- Strong analytical skills with the ability to interpret data and develop actionable recommendations.
- Working knowledge of data privacy, regulatory requirements, and operational controls related to data collection and advertising.
- Proven ability to collaborate with and influence stakeholders across business, technology, operations, and control functions.
- Excellent written, verbal, storytelling, and presentation skills, including the ability to simplify complex technical concepts.
- Strong project management, cross-functional coordination, and vendor management capabilities.
- Advanced proficiency in Microsoft PowerPoint and familiarity with JIRA, Confluence, and WYSIWYG drag-and-drop interfaces.
Preferred qualifications, capabilities, and skills: - Advanced degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
- Experience in financial services, another highly regulated industry, or a client-side environment.
- Experience with Adobe Audience Manager, Adobe Analytics, Adobe Experience Platform, Oracle BlueKai, Twilio Segment, mParticle, Tealium, Kinesso, or Salesforce.
- Familiarity with identity solutions and the evolving post-cookie advertising ecosystem.
- Experience managing advertising technology or data vendors and evaluating emerging capabilities.
- Experience coordinating with offshore teams, agencies, or external partners.
ABOUT USChase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAMOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
