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Product Marketing Manager, iPad & Mac

At Apple

Posted on Oct 14

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Apple

Business Manager, Product Marketing

Cupertino, CA$140,700 – $211,400Posted 29 days ago

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Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. The Business Management & Finance group within Worldwide Product Marketing (WWPM) creates value for Apple and its customers by playing an integral role in defining and influencing exceptional products while ensuring business and financial goals are met. We serve as the commercial partner to engineering and product teams, providing roadmap decision support across a multi-year horizon - feature arbitration, product line-up scenarios, pricing and margin architecture, demand forecasting, and the business cases behind new categories and new market entry, from a AAA gaming platform on Mac to on-device AI. We prepare and present this work across key leadership forums and regularly to Apple's leadership team.

We are looking for a multifaceted, highly motivated Business Manager to own roadmap decision support end to end.

Description

In this role you will own the strategic and commercial case for where the Mac platform goes next: defining the opportunity, designing the business model, setting price and packaging, and taking it to market. You will partner closely with Silicon Engineering, Hardware Engineering, Product Marketing, Operations, Market Development and Worldwide Sales, and you will present your recommendations to Apple's executive team.","responsibilities":"Financial & Commercial Modeling: Formulate, architect, build, and defend Units-Revenue-Margin models behind pricing and configuration decisions.

Executive Presentation: Prepare, present, and defend materials for leadership forums and executive decision-making.

Performance & Insights Readouts: Lead post-launch Connected Insights readouts that integrate sell-through data into strategic insights on product performance and customer demand.

Cross-Functional Partnership: Partner directly with Engineering on Apple silicon architecture trade-offs and with Sales on go-to-market motions (e.g., on-device AI), translating deeply technical trade-offs into rigorous commercial recommendations.

New Business Cases & Growth Initiatives: Build and lead business cases for new categories and market entry opportunities - including the opportunity for a AAA gaming platform on Mac - evaluating both the quantitative model and the strategic rationale for investment.

International Expansion: Collaborate with marketing leaders to evaluate and prioritize international growth initiatives that expand penetration in growth markets.

Special Projects: Manage high-impact strategic initiatives, handling extremely confidential information and influencing long-term product direction.

Preferred Qualifications

MBA or equivalent graduate degree

Comfortable writing SQL against a data warehouse (e.g., Snowflake) to retrieve, analyze, and validate cost and sell-through data behind models rather than relying solely on hand-off extracts.

Minimum Qualifications

Minimum 5 years of progressive finance experience, ideally including product, platform, or hardware business partnering.

Bachelor's degree in Finance, Economics, Engineering, or other quantitative field required.

Strong product sense and commercial intuition - able to form a perspective on where value is created, not only how it is measured.

Highly motivated self-starter who drives workstreams independently from end to end with limited oversight, consistently delivering recommendations rather than just analysis.

Credible partner to engineering and product teams - comfortable engaging on silicon architecture, on-device AI, and hardware roadmap trade-offs.

Fluent in scenario and elasticity-based modeling - able to build pricing or configuration models from demand-response assumptions through to margin outcomes.

Outstanding verbal and written business communication skills, with the judgment to architect and present material that stands up in front of senior leadership.

Sharp attention to detail with the ability to maintain the highest level of accuracy while holding the big picture.

Ease with quantitative and financial analysis in a fast-paced product context; works comfortably with incomplete information and ambiguity.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $140,700 and $211,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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