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Brand Marketing Senior Associate, Innovation Economy

At JPMorgan Chase - New York · Wilmington

Posted on Nov 10

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JPMorgan Chase

Brand Marketing Senior Associate, Innovation Economy

New York, NY · Wilmington, DE · Chicago, ILPosted today

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Help shape Innovation Economy through the J.P. Morgan brand, translating business priorities into compelling brand strategy, creative and integrated campaigns.

As a Senior Associate on the J.P. Morgan Brand team, you will help shape how the brand comes to life for Innovation Economy through integrated marketing campaigns across paid and owned channels. You will partner across business, strategy, media, insights, internal creative teams and external agencies to translate audience and business objectives into strong briefs, differentiated messaging and compelling creative. The ideal candidate brings strategic judgment and hands-on execution, with an understanding of how great brand ideas move from strategy and brief through production, launch and optimization.

Job responsibilities

• Partner with business and marketing leaders to translate Innovation Economy priorities into clear audience, messaging, and campaign objectives.

• Evaluate and shape strong strategic briefs and guide work from initial concept through production, launch, and optimization across video, social, digital, out-of-home, and owned channels.

• Lead day-to-day collaboration with internal and external creative and media, providing focused feedback and maintaining alignment across strategy, creative, production, and distribution.

• Evaluate creative ideas and executions for strategic fit, audience relevance, brand consistency, and channel effectiveness

• Manage campaign workstreams, timelines, budgets, approvals, asset delivery, and key dependencies across internal and external partners.

• Partner with media and insights teams to define success measures, apply performance learnings, and improve creative over time.

• Build trusted relationships across key lines of business (J.P. Morgan, Innovation Economy) Brand, Media, Legal, Compliance, and other cross-functional teams to move work forward effectively.

• Apply J.P. Morgan brand standards while helping the work feel distinctive, relevant, and credible for founders and the innovation ecosystem.

Required qualifications, capabilities, and skills

• 5+ years experience in brand marketing, integrated marketing, creative strategy, account management, or campaign development.

• Strong understanding of the end-to-end creative process, from strategy and briefing through concepting, production, trafficking, and optimization.

• Demonstrated experience leading integrated campaigns across paid and owned channels, including social and digital video.

• Ability to translate complex business priorities into clear briefs, messaging, and actionable direction for creative partners.

• Strong creative judgment and the ability to give concise, constructive feedback that improves the work.

• Excellent project management skills, with experience managing multiple workstreams, budgets, timelines, and stakeholders.

• Strong written, verbal, and presentation skills, with the ability to influence partners in a matrixed organization.

• Experience leveraging AI tools to support creative development, content creation, campaign optimization, or more efficient marketing workflows.

Preferred qualifications, capabilities, and skills

• Creative agency experience in account management, strategy, integrated production, or a related discipline.

• Experience marketing financial services, business-to-business products, technology, startups, or founder-focused offerings.

• Familiarity with regulated-industry review processes and the ability to navigate legal and compliance requirements.

• Passion for the startup and innovation ecosystem and curiosity about the needs of founders and growth-stage companies.

Additional information

• Must be based in either NYC, Chicago or Wilmington, in office expectation 5x days a week.

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

ABOUT THE TEAM

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

About JPMorgan Chase

We know our people are our strongest asset. You will never stop learning here, and we will learn with, invest in and support you along the way.

Size: 10,000+ employees
Industry: Financial Services

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