1 job for "Manager, Media Measurement & Insights"

Key Account Client Solutions Manager (Apps & Gaming), Singapore

Posted on Nov 9

Key Account Client Solutions Manager (Apps & Gaming), Singapore

SingaporeSalesPosted today

Responsibilities

Client Solutions Team at TikTok helps nurture accounts through high touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.

Responsibilities
Being a Consultant to clients and internal stakeholders
- We are in the business of solutions - these cover everything from product adoption, strategy and/or optimizations to help our clients link their marketing objectives to their business goals
- Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take
- Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions
- Driving and facilitating the adoption of Pixels, MMPs, SDK where applicable
- Putting together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward
- Establish the value of TikTok as a part of a brand's media mix and communication strategy

Account Management, Campaign Management & Reporting
- Manage and grow post-sale relationships with brands and their corresponding agency teams, taking a role in steering account growth and success
- Sense check/challenge media plans and provide suggestions to set clients up for success
- Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business.
- Own conversations around Always On content and Performance objectives to support the Brand Partnerships team in revenue attainment
- Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
- Prioritising tasks by urgency level and impact in alignment with Brand Partnerships Managers

Stakeholder Management & Revenue Impact
- Building trusting relationships and robust communication with internal teams and external client & agency teams to ensure sustained growth of accounts
- Understanding the scope of various cross functional teams and whom to approach for what purpose
- Pushing through product adoption, programs and packages built around specific company or market level priorities
- Having an equal stake in Account & Opportunity planning, and working together with the Brand Partnerships team to come up with innovative solutions and strategies
- Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team
- Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings

Technical Skills & App Marketing Knowledge
Measurement & Attribution
- Hands-on experience with mobile measurement partners (MMPs) such as Appsflyer, Adjust, or Singular - including SDK integration, event mapping, and postback configuration.
- Working knowledge of SKAdNetwork (SKAN) and Privacy Sandbox frameworks, including campaign setup and interpreting modeled/aggregated data.
- Familiarity with server-side tracking via Events API (CAPI) and how it complements pixel-based measurement to improve signal quality.
- Understanding of attribution models (last-click, view-through, multi-touch) and how to advise clients on the right framework for their campaign objectives
- Ability to QA tracking setups - identifying discrepancies between platform-reported and MMP-reported data and diagnosing root causes.

Platform Setup & Campaign Management
- Proficient in TikTok Ads Manager - including App Install and App Event Optimization (AEO) campaign types, bid strategies (oCPM, oCPC), and audience targeting.
- Experience setting up and optimizing performance campaigns across Meta Ads Manager (AAA, Advantage+) and Google UAC.
- Familiarity with programmatic buying environments - including DSPs, auction dynamics, and how to structure campaigns for app install objectives
- Ability to configure and optimize campaigns across the full funnel - from install volume to in-app event optimization (e.g. registration, purchase, ROAS bidding).

Troubleshooting & Technical Problem-Solving
- Comfortable diagnosing common SDK and pixel implementation issues in collaboration with client tech or engineering teams.
- Able to interpret MMP dashboards and platform analytics to identify performance gaps and recommend optimization actions.
- Experience working through creative fatigue, audience saturation, and delivery issues - and communicating solutions clearly to non-technical client stakeholders.

Qualifications

Minimum Qualifications
- Experience in account management/client services roles in digital marketing, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge.
- Good understanding of digital media and marketing landscape.
- Solid understanding of media metrics, their implications and corresponding studies.
- Strong technical knowledge in third-party ad measurement and verification partners (e.g., IAS, DV, MOAT), mobile measurement partners and pixel setup and troubleshooting, as well as experience diagnosing and resolving technical issues in collaboration with product and engineering teams.
- Experience managing branding and performance advertisers with complex and scaling challenges across multiple markets.
- Proficient in Excel, dashboarding or similar skillsets. Detail oriented, analytical and a creative problem solver.

Preferred Qualifications:
- Experience in an in-house marketing function, advertising agency or platform client solutions experience preferred.
- Specialized vertical knowledge in the performance/app marketing space a plus.
- Experience building strategic programs aimed at driving education and product adoption.
- Experience with CPAS/Shopping Ads/E-commerce marketing.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Experience in account management/client services roles in digital marketing, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge.
- Good understanding of digital media and marketing landscape.
- Solid understanding of media metrics, their implications and corresponding studies.
- Strong technical knowledge in third-party ad measurement and verification partners (e.g., IAS, DV, MOAT), mobile measurement partners and pixel setup and troubleshooting, as well as experience diagnosing and resolving technical issues in collaboration with product and engineering teams.
- Experience managing branding and performance advertisers with complex and scaling challenges across multiple markets.
- Proficient in Excel, dashboarding or similar skillsets. Detail oriented, analytical and a creative problem solver.

Preferred Qualifications:
- Experience in an in-house marketing function, advertising agency or platform client solutions experience preferred.
- Specialized vertical knowledge in the performance/app marketing space a plus.
- Experience building strategic programs aimed at driving education and product adoption.
- Experience with CPAS/Shopping Ads/E-commerce marketing.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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