Marketing Associate - Product Marketing AssociateThe Product Marketing Associate supports the development, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, and adoption of key Business Banking products and initiatives. This role partners across marketing, product, analytics, and creative teams to bring new product launches and enhancements to market.
ResponsibilitiesAs a member of the Product Marketing team, you will help drive marketing campaigns that connect small business clients with solutions that support their business needs.
- Build strong partnerships with strategy, product, analytics, creative, and channel teams to support the successful execution of marketing initiatives.
- Manage the development and execution of integrated marketing campaigns supporting new product launches, feature enhancements, and priority business initiatives.
- Partner with marketing strategists and agency partners to develop campaign briefs and marketing assets across channels, including email, digital media, and landing pages.
- Coordinate with cross-functional teams to move campaigns from concept through launch while ensuring alignment with project timelines and business objectives.
- Support campaign planning, audience targeting, measurement frameworks, and post-campaign reporting to identify opportunities for optimization.
- Monitor project milestones and help ensure campaigns are delivered on strategy, on time, and within established budget parameters.
- Collaborate with key stakeholders, including:
- Marketing Strategy and Campaign Management teams
- Product and Product Marketing teams
- Brand and Creative partners
- Internal and external agencies
- Audience and Analytics teams
- Legal, Risk, and Compliance partners
Required Qualifications, Capabilities, and Skills - 2+ years of experience in marketing, product marketing, direct marketing, campaign management, or a related field.
- Experience supporting multi-channel marketing campaigns across digital channels.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Proven ability to collaborate effectively across cross-functional teams and manage stakeholder relationships.
- Analytical mindset with experience using data and insights to inform decision-making and campaign optimization.
Preferred Qualifications, Capabilities, and Skills - Experience supporting product launches, customer acquisition, or engagement campaigns.
- Familiarity with audience segmentation, testing strategies, and performance measurement.
- Experience working with creative agencies or internal creative teams.
- Demonstrated ability to adapt in a fast-paced, evolving environment.
- Curiosity, initiative, and a continuous improvement mindset.
ABOUT USChase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAMOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.
