We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job DescriptionThe Global Marketing Manager supports the execution of GalaFLEX international marketing strategy and contributes to bringing marketing programs to life across global markets. The role works closely with the Digital team, who own the international digital ecosystem, to turn approved priorities, messaging, and campaigns into consistent, compliant, customer-centric digital experiences. It also partners with regional marketing, commercial teams, Medical Affairs, and external agencies to advance awareness, engagement, surgeon education, lead generation, and market adoption.
The position focuses on hands-on execution, guided by the global strategy and direction from the marketing leadership team. It contributes customer insights to inform key messages and assists in coordinating the content and campaign needs that the Digital team brings to life across websites, social media, email, and digital education platforms.
Key ResponsibilitiesMarketing Strategy Execution & Alignment- Carry out the international GalaFLEX marketing strategy, including positioning, target segments, and regional go-to-market priorities.
- Translate marketing objectives and channel priorities into clear requests that guide the Digital team's roadmap.
- Contribute ideas and opportunities to increase surgeon engagement, education, and product adoption.
- Collaborate with regional teams, commercial, and Medical Affairs to keep marketing activities aligned with business priorities and launch plans.
Voice of Customer Support & Market Insights- Assist with voice of customer efforts involving surgeons, KOLs, and regional teams to understand needs, barriers to adoption, and purchase drivers.
- Gather market research, congress feedback, and customer conversations, and distill key takeaways to inform messaging and planning.
- Provide input on audience segmentation and customer profiles for each market.
- Follow competitors, market trends, and the clinical landscape, and relay observations to global and regional teams.
- Feed customer insights and campaign results back into the team to fine-tune messaging and tactics.
Key Messaging Support- Apply approved GalaFLEX key messages, value proposition, and positioning across marketing materials, grounded in customer insights and clinical evidence.
- Enable regions to adapt the global messaging framework to local needs, languages, and regulations.
- Aid in tailoring messages by audience and procedure type while keeping them consistent across channels.
- Work with Medical Affairs, Regulatory, and Legal so that claims are substantiated, compliant, and approved.
- Equip regional teams with messaging guides, talk tracks, and campaign briefs.
Digital Collaboration- Act as a day-to-day marketing partner to the Digital team, who own international GalaFLEX websites, social media, email, and digital asset library.
- Relay marketing requirements, approved key messages, content, and regional input for website, social media, campaign, and localization needs.
- Coordinate international omnichannel campaigns, with Digital handling deployment, automation, and tracking.
- Facilitate the adaptation of marketing materials for international markets, working with Digital to keep assets current and accessible to the regions.
Surgeon Education & Digital Learning- Take part in initiatives with Professional Education and the Digital team, including webinars, virtual events, and on-demand learning.
- Work alongside Medical Affairs and KOLs to expand global educational reach.
- Put engagement tactics into practice with Digital to increase participation and customer interaction.
Analytics & Reporting- Monitor & reports marketing KPIs across channels using Digital team dashboards and analytics.
- Review website, social media, and campaign performance with Digital, and provide input for regular business performance reports.
- Assess campaign effectiveness and customer engagement trends, and suggest improvements to ROI, user experience, SEO, and lead generation.
Agency & Vendor Management- Liaise with agencies and external partners on the creation of new marketing assets.
- Follow timelines, budgets, and deliverables to keep work on track.
- Check that brand, compliance, and performance expectations are met.
Regional Marketing Support- Serve as a key marketing resource for international markets and a bridge between regions and the Digital team.
- Executes regional marketers training on brand, tools, and best practices.
- Highlight successful campaigns and innovative approaches across regions.
- Contribute to launch readiness and expansion into new markets.
QualificationsRequired- Bachelor's degree in marketing, Communications, Business, or related field.
- 5 years of experience in marketing, marketing communications, or omnichannel marketing.
- Experience in healthcare, medical devices, or life sciences.
- Experience working with digital teams on websites, social media, email, and digital content.
- Strong project and stakeholder management skills.
- Experience working cross-functionally within international or global organizations.
- Ability to work independently while managing multiple priorities.
- Fluent in English, Spanish & Portuguese
Preferred- Experience supporting product launches and international commercial teams.
- Working knowledge of CRM systems, CMS platforms, marketing automation, and analytics tools.
- Experience managing agencies and vendors.
- Knowledge of international data privacy and regulatory requirements.
- Experience in the plastic surgery segment
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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Primary Work LocationUSA RI - Warwick
Additional LocationsWork ShiftNA (United States of America)
