As Community Lead for VALORANT in Northern Europe, you will be a key connector between our players, our brand, and our product and esports teams.
You will lead programmes and initiatives that deepen community engagement, strengthen creator and influencer relationships, and bring VALORANT’s biggest moments to life for players across Northern Europe. You will help grow a network of creators who can act as trusted local voices and spokespeople for VALORANT across our events, campaigns, and community moments.
You will champion player perspectives, help grow healthy local community ecosystems, and create meaningful opportunities for players to connect with the game and each other. You will also support locally relevant communications and social activity where it helps serve community priorities, working closely with your manager and the Northern Europe Publishing Lead to align on priorities, messaging, and channel plans.
You will work closely with Publishing, Esports, Creative, Influencer, and other cross-functional teams to identify opportunities to grow fandom, strengthen player connection, and deliver meaningful community experiences around VALORANT.
Job Location: London, UK
Responsibilities
- Develop and execute community programmes, activations, and locally relevant engagement initiatives aligned with agreed regional, EMEA, and global priorities.
- Develop and grow a network of local creators and influencers, supporting them to become trusted voices and spokespeople for VALORANT across events, campaigns, and community moments. Build and maintain strong relationships with community leaders, grassroots organisers, and other key partners.
- Partner with Publishing and VCT teams to integrate community, creator, and event activity into product launches, esports moments, and regional campaigns.
- Create opportunities for players to participate, connect, and celebrate VALORANT through community events, tournaments, watch parties, creator-led programmes, and other relevant initiatives.
- Build partnerships with PC cafés, university gaming societies, and other local player communities to extend VALORANT’s reach and create consistent pathways into events, programmes, and the wider community.
- Monitor community conversation and sentiment; respond, engage, moderate, and escalate sensitive issues through the appropriate channels.
- Champion player perspectives internally by gathering insights and translating them into actionable recommendations for Publishing, Product, Esports, and Communications teams.
- Support and grow grassroots ecosystems, including community tournaments, local events, creator-led programmes, and other opportunities for players to participate.
- Manage day-to-day coordination with community, creator, event, and other external partners, providing briefs, feedback, prioritisation, and context within the agreed strategy.
- Contribute to locally relevant communications and social activity when required, working with your manager, the Northern Europe Publishing Lead, and partner teams on aligned messaging and execution.
- Track, analyse, and report on community, creator, and activation impact, using learnings to continuously improve our approach.
Required Qualifications
- 5+ years of experience in community management, creator/influencer relations, events, marketing communications, or related roles within gaming, entertainment, or adjacent industries.
- Proven ability to engage and grow gaming communities through programmes, activations, events, and community-led initiatives.
- Experience building and managing relationships with creators, influencers, community partners, agencies, or other external stakeholders, with a track record of helping partners deliver authentic player-facing programmes.
- Strong written and verbal communication skills in English, with the ability to communicate clearly and appropriately with different player and community audiences.
- Ability to translate regional and global strategies into locally relevant community, creator, and activation plans.
- Strong understanding of community management, player engagement, social listening, and reactive engagement.
- Deep understanding of VALORANT, its player culture, competitive ecosystem, and the FPS landscape.
- Strong understanding of gaming and creator culture across Northern Europe.
- Comfortable operating autonomously in a highly collaborative, fast-paced environment across multiple teams and markets.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Our Perks
Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Check out our benefits pages for more information.
At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.
