About the opportunity- We are seeking an experienced Sales & Marketing Specialist Professional to drive business growth and strengthen our market presence across French-speaking African countries, with a strong focus on Grid Integration, High Voltage (HV) Substations, Power Quality Solutions, and Service offerings.
- The ideal candidate is a fluent French speaker with 10-15 years of proven sales and business development experience within the power transmission, grid infrastructure, utilities, or energy sectors. The successful candidate will possess strong commercial acumen, a solid technical understanding of electrical power systems, and an established network within Francophone Africa.
- This role combines strategic sales execution, market development, customer relationship management, and commercial leadership while serving as a recognized expert within the organization.
How will you make an impactSales & Business Development- Drive face-to-face and remote sales activities with new and existing customers across Francophone African markets.
- Identify customer needs and develop tailored solutions leveraging Grid Integration, HV Substations, Power Quality, and Service portfolios.
- Develop and maintain a robust sales pipeline to achieve and exceed annual order intake, revenue, and profitability targets.
- Lead commercial negotiations and manage complex sales opportunities from qualification through contract award.
- Build and strengthen long-term relationships with utilities, EPC contractors, consultants, industrial customers, and key stakeholders.
- Identify new business opportunities and develop strategies to increase market share across the assigned region.
- Contribute to strategic account planning and customer engagement initiatives.
- Support business strategy development and market expansion activities across Francophone Africa.
Marketing & Market Development- Develop and execute market-specific sales and marketing strategies aligned with business objectives.
- Support product positioning, go-to-market initiatives, and brand development within Francophone Africa.
- Monitor market trends, customer requirements, investment plans, and competitor activities to identify growth opportunities.
- Represent the company at industry conferences, exhibitions, customer workshops, and business forums.
- Promote the company's value proposition and strengthen market visibility across the region.
Customer Support & Stakeholder Engagement- Provide high-quality customer support related to product information, quotations, pricing, delivery schedules, and issue resolution.
- Act as a trusted advisor to customers on technical and commercial matters related to electrical power and Grid Integration solutions.
- Collaborate closely with engineering, tendering, operations, project management, finance, and service teams to deliver customer-focused solutions.
- Ensure high levels of customer satisfaction and long-term business partnerships.
- Maintain effective relationships with key external stakeholders and industry influencers.
Leadership & Expertise- Serve as a recognized sales and marketing expert within the Grid Integration, Power Quality Solutions, and Service business across Francophone Africa.
- Manage large and complex opportunities and business processes with limited supervision.
- Support and mentor junior sales and marketing professionals when required.
- Handle complex business challenges requiring advanced commercial judgment and analytical skills.
- Provide market intelligence and strategic recommendations to business leadership.
- Lead strategic customer engagements and contribute to long-term business planning.
Your Background- Bachelor's degree in electrical engineering, Power Engineering, Business Administration, or a related discipline.
- 10-15 years of experience in sales, business development, account management, or commercial roles within the electrical power, transmission, distribution, grid infrastructure, energy, or industrial sectors.
- Minimum 5 years of direct experience in Grid Integration, HV Substations, Power Quality Solutions, Power Systems, FACTS, or related utility infrastructure projects.
- Proven experience developing business and managing customers across French-speaking African countries.
- Fluent French and English (written and spoken) is mandatory.
- Demonstrated success in achieving and exceeding sales targets within technical and project-based environments.
- Strong understanding of electrical power systems, substations, transmission networks, Grid Integration, and utility business models.
- Strong existing network and established relationships with utilities, transmission companies, EPC contractors, consultants, government entities, and industrial customers across Francophone Africa.
- Proven ability to leverage professional relationships and market knowledge to identify opportunities, develop business, influence customer decisions, and secure new orders and strategic projects.
- Proven track record of winning complex utility, infrastructure, or industrial projects.
- Ability to work effectively within multicultural and geographically diverse environments.
Preferred Skills & Competencies- Strong commercial negotiation, influencing, and contract management skills.
- Excellent relationship-building and stakeholder management capabilities.
- Proven track record of developing strategic accounts and capturing large utility and infrastructure projects.
- Deep understanding of market dynamics across Francophone Africa.
- Strategic thinker with strong business acumen and execution capabilities.
- Strong analytical and financial skills, including budgeting, forecasting, and business case development.
- Excellent presentation, communication, and executive engagement skills.
- Ability to manage multiple priorities and complex sales cycles simultaneously.
- Self-motivated, proactive, customer-focused, and results-oriented.
- Willingness and ability to travel extensively across Africa as required.
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