1,953 jobs for "Product Manager, Engagement"

Responsibilities

About our team:
Our team drives creator education, engagement, and program strategy for TikTok's Entertainment Creator ecosystem. We work closely with entertainment creators to help them grow on the platform by providing strategic guidance, platform best practices, and scalable support programs. By combining creator relationship management, operational excellence, and data-driven insights, we build initiatives that improve the long-term creator experience and strengthen TikTok's position within the entertainment landscape.

Responsibilities:
- Develop and scale end-to-end creator education strategies focused on Entertainment Creator Support, equipping Entertainment Creators with the knowledge, tools, and platform best practices needed to grow on TikTok.
- Build and manage relationships with Entertainment Creators to support content strategy, deepen engagement, and enhance the long-term creator experience on TikTok.
- Own creator program operations, including lead vetting, onboarding, performance tracking, data analysis, and support for top creators.
- Partner cross-functionally with Product, Creator Management, operations, and key stakeholders including Comms, GR, USDS JV, and Legal to operationalize and scale creator initiatives.
- Establish clear program measurement frameworks and use performance data, product roadmaps, and market insights to identify strategic opportunities and drive continuous improvement.
- Track creator performance, platform trends, competitor activity, audience behavior, entertainment news, and emerging technologies to generate actionable recommendations.
- Create reporting, research, and operational resources that support strategic planning, program reviews, and day-to-day execution.

Qualifications

Minimum Qualification(s):
- Bachelor's degree or equivalent practical experience.
- 3+ years of relevant experience in a leading media, entertainment, or technology company.
- Deep understanding of the U.S. entertainment landscape, including film, television, fandom communities, and cultural conversation across social platforms.
- Experience building and managing relationships with creators, talent, or partners.

Preferred Qualification(s):
- Focus on the U.S. Film & Television industry and creator ecosystem.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $102600 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s):
- Bachelor's degree or equivalent practical experience.
- 3+ years of relevant experience in a leading media, entertainment, or technology company.
- Deep understanding of the U.S. entertainment landscape, including film, television, fandom communities, and cultural conversation across social platforms.
- Experience building and managing relationships with creators, talent, or partners.

Preferred Qualification(s):
- Focus on the U.S. Film & Television industry and creator ecosystem.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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