4,926 jobs for "Product Marketing"

Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)

At TikTok - San Jose

Posted on Jun 16

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Product Marketing Manager - Branding Products and Solutions - LATAM

At TikTok - Sao Paulo

Posted on Jun 12

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Product Marketing Manager, Japan Scaled Growth

At TikTok - Tokyo

Posted on Jun 9

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Group Product Marketing Manager

At Affirm - Remote / Flexible

Posted on Sep 29

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Staff Technical Product Marketing Manager

At DigitalOcean - Seattle

Posted on Sep 3

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Senior Technical Product Marketing Manager

At DigitalOcean - Seattle

Posted on Jul 30

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Associate Manager, Product Marketing - Monster High

At Mattel - El Segundo

Posted on Sep 18

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Lead Product Marketing Manager

At Affirm - Remote / Flexible

Posted on Jun 23

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Senior Product Marketing Manager - Incident Response

At Datadog - New York · San Francisco

Posted on Aug 12

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Product Marketing Manager

At Intuitive - Bengaluru

Posted on Aug 7

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Product Marketing Manager

At Intuitive - Tokyo

Posted on Jul 21

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Staff Technical Product Marketing Manager

At DigitalOcean - San Francisco

Posted on Jul 21

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Product Marketing Manager, Navan Premier

At Navan - London

Posted on Oct 5

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Senior Product Marketing Manager

At Restaurant365 - Austin · Akron

Posted on May 6

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Product Marketing Lead

At Brex - San Francisco

Posted on Feb 3

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Product Marketing Manager

At BitGo - San Francisco

Posted on Apr 27

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Senior Product Marketing Manager, Global Monitoring Services

At Planet - Arlington

Posted on Aug 26

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Senior Product Marketing Manager

At YipitData - Remote / Flexible

Posted on Aug 23

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Lead Product Marketing, AI Decisioning Studio

At Braze - Austin

Posted on Sep 1

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Senior Product Marketing Associate

At Skillz - Bengaluru

Posted on Jul 27

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TikTok

Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)

San Jose$159,000 – $360,000Posted Jun 16, 2026

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Responsibilities

About the team:
The North America Product Solutions & Operations (PSO) team is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Product Marketing Lead (what we call 'Product Solutions & Operations Lead') who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.

Responsibilities
- Identify opportunities to drive adoption of TikTok ad products that enhance the experience and meet client objectives.
- Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
- Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
- Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
- Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Qualifications

Minimum Qualifications:
- Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
- Strong track record of influencing product teams, executive leadership, and cross-functional partners.
- Comfortable engaging with both technical and business stakeholders at all levels.
- Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
- Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Preferred Qualifications:
- 5+ years of experience in performance advertising or e-commerce.
- Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $159000 - $360000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
- Strong track record of influencing product teams, executive leadership, and cross-functional partners.
- Comfortable engaging with both technical and business stakeholders at all levels.
- Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
- Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Preferred Qualifications:
- 5+ years of experience in performance advertising or e-commerce.
- Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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