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Apple

Lead, Digital Experience, Apple Store Online

Posted Oct 9, 2026

Apply on company site View full job

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Digital Experience Strategist - Greater China, to help us do extraordinary things.

The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. This role will lead the digital experience team and will define, develop and execute innovative digital shopping experiences for Apple Store Online flagship stores on eCommerce Marketplaces and Social platforms.

Description
The ideal candidate brings a proven track record of delivering innovative shopping experiences for a premium, global brand. You will play a significant role in defining the marketplace and social commerce experiences that distinguish official Apple digital stores as the top destinations for shopping Apple products. Collaborating with Creative Designers, Product Management, and other business stakeholders, you will define the customer journey, content strategy and ongoing optimization and enhancement plans to ensure a seamless, performant and engaging shopping experience.","responsibilities":"Lead and coach a team of high performing Digital Experience Strategists
Defines how customers navigate, learn, shop, configure, and purchase products across our marketplace and social platforms.
Collaborates with key cross functional teams within the region to integrate business priorities and strategies into the shopping experience.
Establishes a baseline performance standard for platforms.
Clearly understands the business and shopper engagement from a customer journey and experience perspective, reports out regularly on performance and identifies actionable insights.
Author and present detailed strategic briefs and presentations to inform cross functional partners of business priorities, experience opportunities, and Conduct research on market & competitor trends and analyze consumer behavior and internal performance to drive optimization, expansion, and business case development.

Preferred Qualifications
BA/BS in related field or MBA
Exceptional ability to problem solve, develop creative solutions, and demonstrate.
Experience working closely with creative and UX teams to create innovative customer experiences and define shopping journeys.
Exceptional communication, storytelling, and presentation.
Self starter with proven ability to influence across teams to drive innovation and results.
Adept at building collaborative bridges and fostering relationships with cross functional and global teams, in addition to flexibly adapting to feedback.

Minimum Qualifications
12+years demonstrated experience defining and developing consumer facing digital shopping journeys, or e-commerce experience for a premium global brand
Team management experience with proven leadership capabilities
Deep knowledge of regional retail industry trends, marketplaces and social platforms including AliPay, WeChat, Tmall, Douyin etc.
Demonstrates Apple's values of inclusion and diversity. Fluent in both English and Chinese (Mandarin).

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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