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Cornerstone OnDemand

Senior Global Campaign Manager

Heredia, Costa RicaPosted 21 days ago

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About the Role

Cornerstone is looking for an experienced and results-driven Senior Global Campaign Manager to join our Global Campaigns team within Revenue Marketing.

In this role, you will lead the strategy, development, execution, and optimization of integrated global campaigns that support Cornerstone's go-to-market priorities and drive engagement, demand, pipeline, and revenue.

You will serve as the end-to-end owner of key global campaigns, translating business and product priorities into integrated buyer journeys across audiences, content, channels, and regions. You'll work closely with Product Marketing, Content, Digital, ABX, Field Marketing, Marketing Operations, and regional teams to bring campaigns to market, continuously improve performance, and deliver measurable results.

This is a highly cross-functional individual contributor role for someone who can think strategically, execute with excellence, use data and feedback to make decisions, and leads/influences teams across a global organization.

What You'll Do

Own Global Campaign Strategy

• Develop and lead integrated global campaign strategies aligned with Cornerstone's business, GTM, and pipeline priorities.

• Translate ICPs, personas, buyer needs, product use cases, and messaging into actionable campaign strategies.

• Define campaign objectives, audiences, buyer journeys, messaging, content, channels, activation plans, and KPIs.

• Build scalable global campaign frameworks that enable AMER, EMEA, and APJ teams to activate and customize programs for their markets.

• Incorporate feedback and insights from regional teams to ensure global campaigns are relevant to local market and customer needs.

• Identify opportunities to connect campaigns, content, and programs to create more cohesive buyer journeys.

Lead Integrated Campaign Execution and Cross-Functional Collaboration.

• Own campaigns end-to-end, from strategy and planning through launch, optimization, and performance analysis.

• Orchestrate programs across paid digital, content syndication, email and nurture, webinars, events, ABX, web, and field activation.

• Partner with Product Marketing to align campaigns with ICPs, personas, use cases, messaging, and GTM plays.

• Partner with Content and Creative teams to identify and develop assets across the buyer journey.

• Collaborate with Digital and ABX teams on audience targeting, paid activation, retargeting, testing, and optimization.

• Work closely with regional Field Marketing teams to translate global campaigns into effective regional activation plans.

• Serve as the primary campaign lead across Product Marketing, Content, Digital, ABX, Field Marketing, Marketing Operations, Sales, and other key stakeholders.

• Lead campaign kickoffs, planning sessions, optimization reviews, and post-campaign retrospectives.

• Establish clear roles, responsibilities, timelines, dependencies, and expectations across teams.

• Proactively identify risks and blockers and drive cross-functional decisions to keep campaigns moving forward.

• Build strong relationships across global and regional teams and influence stakeholders without direct authority.[NM2.1].

Drive Pipeline & Campaign Performance

• Establish clear KPIs and success criteria tied to engagement/responses, MQLs, opportunities, pipeline, and revenue.

• Monitor campaign and funnel performance and proactively identify opportunities for optimization.

• Analyze conversion across key stages of the funnel and recommend actions to improve performance.

• Develop testing strategies across audiences, messaging, content, offers, creative, and channels.

• Use campaign performance, intent signals, audience insights, and field feedback to optimize programs throughout the campaign lifecycle.

• Lead campaign performance reviews and establish a continuous feedback loop to share results, learnings, and recommendations with stakeholders and leadership.

• Partnering with Ops on attribution models and building dashboards - report campaign performance to leadership/stakeholders monthly.

Campaign Operations & Excellence

• Maintain campaign plans, briefs, timelines, project documentation, and activation playbooks.

• Own and manage campaign budgets, forecast spend and demonstrate ROI/efficiency of investment.

• Partner with Marketing Operations to ensure campaigns are properly structured, tracked, measured, and reported in Salesforce and other marketing systems.

• Manage external agencies, media partners, and vendors as needed.

• Capture campaign learnings and develop repeatable best practices that improve the effectiveness and scalability of future global campaigns.

• Leverage AI tools and emerging channels for campaign efficiency, personalization, and content scaling.

What You'll Need

• 7+ years of B2B marketing experience, including experience in demand generation, integrated marketing, or global campaign management.

• Proven experience building and managing integrated, multi-channel campaigns from strategy through execution, measurement, and optimization.

• Strong understanding of B2B demand generation, buyer journeys, funnel conversion, pipeline creation, and revenue marketing.

• Experience developing campaigns for multiple personas, buying groups, and executive audiences.

• Experience working with global and regional marketing teams across AMER, EMEA, and APJ.

• Strong knowledge of digital marketing, content syndication, email/nurture, webinars, ABM/ABX, and field activation.

• Ability to interpret campaign and funnel data and turn insights into actionable recommendations.

• Strong project management skills with the ability to manage multiple complex initiatives simultaneously.

• Excellent cross-functional leadership, communication, and stakeholder management skills.

• Ability to operate independently, bring forward recommendations, and drive initiatives from ambiguity through execution.

• Experience with Salesforce, Marketo, ABM platforms such as 6sense, project management tools such as Asana, and analytics/reporting platforms such as Tableau preferred.

What Success Looks Like

The Senior Global Campaign Manager will :

• Own global campaigns end-to-end-from strategy and execution through optimization-to meet or exceed business goals.

• Build campaigns that align Cornerstone's solutions and GTM priorities with customer needs and buyer challenges.

• Create a strong feedback loop with Field Marketing and regional teams, using their insights to build relevant global campaign frameworks that can be easily activated and scaled.

• Improve engagement and conversion throughout the buyer journey.

• Generate and influence qualified pipeline and revenue.

• Use performance data and field feedback to continuously optimize campaigns rather than taking a launch-and-move-on approach.

• Create strong alignment across Product Marketing, Content, Digital, ABX, Field Marketing, Marketing Operations, and Sales.

• Proactively bring forward new campaign ideas, insights, plans, and recommendations.

Who You Are

You are a strategic marketer who is equally comfortable developing the strategy and rolling up your sleeves to make it happen.

You take ownership, bring a point of view, and proactively identify what needs to happen next. You understand how ICP, messaging, content, channels, regional activation, field feedback, and measurement come together to create an effective global campaign.

Most importantly, you are passionate about building campaigns that don't just generate activity-they create meaningful engagement, improve conversion, and contribute to pipeline and revenue growth.

About Cornerstone OnDemand

Size: 1,001 - 5,000 employees
Industry: Technology

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