3,388 jobs for "Product Marketing Lead"

Responsibilities

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

We are on the lookout for a Senior Strategy Operations Manager to lead the development and execution of our overall Go-To-Market (GTM) strategy within the dine-in sector. The ideal candidate will have a deep understanding of the dine-in industry, strong analytical skills, and a proven track record in developing and implementing successful marketing strategies.

Responsibilities:
- GTM Strategy Development: Develop and execute comprehensive GTM strategies for the dine-in industry, aligning with overall company objectives. Conduct analysis to identify market trends, customer needs, and competitive landscapes. Develop and implement targeted marketing campaigns to drive customer acquisition and retention. Collaborate with cross-functional teams to ensure seamless execution of GTM initiatives.
- Industry Analysis: Stay up-to-date on industry trends, products, regulations, and emerging technologies. Monitor competitive activities and identify opportunities for differentiation. Conduct in-depth analysis of market data to inform strategic decision-making.
- Performance Measurement: Analyze data to identify areas for improvement and optimize marketing efforts. Establish KPIs and track performance against goals.
- Product Strategy: Define and refine the product roadmap for dine-in related products and services. Conduct market analysis to identify new product opportunities and gaps in the market. Develop product positioning and messaging to effectively communicate value to external partners.

Qualifications

Minimum Qualifications
- Bachelor's degree in business, marketing, or a related field.
- Experienced in driving strategic marketing or product management role.
- Proven track record in developing and executing successful GTM strategies.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications
- Preferred experience working as part of a global or international team.
- Robust product acumen, with the ability to understand and contribute to product strategy.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's degree in business, marketing, or a related field.
- Experienced in driving strategic marketing or product management role.
- Proven track record in developing and executing successful GTM strategies.
- Strong analytical skills and ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications
- Preferred experience working as part of a global or international team.
- Robust product acumen, with the ability to understand and contribute to product strategy.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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