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TikTok

Fashion Live & Ads SME Project Intern (TikTok - Fashion UK) - 2026 Start

London, United KingdomPosted yesterday

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Responsibilities

About the team
TikTok Shop UK Fashion is looking for an intern to support seller growth, LIVE commerce planning and operations, and commercial strategy across the Fashion business. This highly cross-functional role spans category strategy and seller growth initiatives, LIVE and Ads operations, data analysis and performance tracking, and commercial project management.
You will work closely with the industry SME, account managers, sellers, agencies and cross-functional teams to support campaign planning, analyse business performance and help improve operational efficiency across TikTok Shop UK Fashion.
This is an ideal opportunity for someone interested in e-Commerce strategy, social commerce and fashion retail who wants hands-on experience in fast-paced commercial operations.

As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.
Applications are reviewed on a rolling basis, so we encourage you to apply early.

Responsibilities:
- Support LIVE growth initiatives for fashion sellers. Analyse LIVE performance, seller adoption and category penetration trends, and identify scalable growth opportunities through data and market insights.
- Support Ads operations and seller growth by tracking campaign performance, optimisation actions and seller feedback to help improve commercial outcomes.
- Coordinate with campaign, operations, marketing and governance teams to support LIVE and Ads initiatives, track progress across multiple projects and help resolve issues.
- Monitor UK fashion and content trends, develop seller case studies, and support the creation of operational plans and training materials.
- Support process improvements, maintain operational knowledge resources, and help improve day-to-day operations and team collaboration.

Qualifications

Minimum Qualification(s)
- Currently pursuing an undergraduate degree, with an interest in content-driven e-commerce, LIVE operations and advertising.
- Strong analytical and problem-solving skills, proficiency in Excel, and the ability to work with large datasets and produce business reports and analyses.
- Able to use English as a working language, with strong written and verbal communication skills.
- Organised and collaborative, with the ability to coordinate with different stakeholders and follow through on tasks.

Preferred Qualification(s)
- Practical experience in e-commerce, retail, LIVE commerce or advertising, with commercial awareness and an interest in the UK fashion market.
- Experience in project coordination and cross-functional collaboration, with the ability to prioritise and execute quickly across multiple projects.
- A proactive mindset, a strong sense of ownership, and an adaptable, solutions-oriented approach to changing priorities.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- Currently pursuing an undergraduate degree, with an interest in content-driven e-commerce, LIVE operations and advertising.
- Strong analytical and problem-solving skills, proficiency in Excel, and the ability to work with large datasets and produce business reports and analyses.
- Able to use English as a working language, with strong written and verbal communication skills.
- Organised and collaborative, with the ability to coordinate with different stakeholders and follow through on tasks.

Preferred Qualification(s)
- Practical experience in e-commerce, retail, LIVE commerce or advertising, with commercial awareness and an interest in the UK fashion market.
- Experience in project coordination and cross-functional collaboration, with the ability to prioritise and execute quickly across multiple projects.
- A proactive mindset, a strong sense of ownership, and an adaptable, solutions-oriented approach to changing priorities.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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