2,802 jobs for "Marketing Strategy Lead"

Responsibilities

About the team
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

About the Role
The Agency Solutions Manager will own and grow strategic relationships with Malaysia's Big 6 agency groups, helping agencies and their clients unlock growth across TikTok's full suite of business solutions.
This is a highly cross-functional, solutions focused role that sits at the intersection of agency strategy, product expertise, client solutions, and revenue growth. The ideal candidate is someone who can build strong agency relationships, identify new business opportunities, simplify complex products, and translate TikTok solutions into practical commercial outcomes for agencies and advertisers.
The role requires someone who is comfortable operating in a fast-moving environment, managing multiple agency stakeholders, and independently solving ambiguous problems with strong judgment and follow-through.

Responsibilities
- Build trusted, senior-level relationships across key agency stakeholders including leadership, trading, planning, performance, commerce, strategy, and client teams.
- Identify and convert revenue opportunities across TikTok's advertising ecosystem.
- Build strong product fluency and become a credible advisor and educator to both agency and internal stakeholders.
- Help agencies become increasingly self-sufficient and capable of scaling TikTok solutions across their client portfolios.
- Diagnose problems and solve them independently.
- Manage execution of a high volume of simultaneous workstreams with strong ownership and discipline.

Qualifications

Minimum Qualifications
- 5+ years of experience in digital advertising, media, ad tech, client solutions, agency, consulting, or a related commercial role; Has experience in account management/client services roles, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge.
- Proven experience managing client or agency relationships in a fast-paced environment. Strong understanding of digital media and performance marketing fundamentals.
- Demonstrated ability to analyse business or campaign performance and translate data into clear recommendations.
- Strong communication and presentation skills, with the ability to explain complex topics simply.
- Strong problem-solving skills, with the ability to diagnose issues, ask the right questions, and recommend practical next steps. Proven ability to manage multiple priorities, stakeholders, and workstreams with strong ownership and follow-through.
- Comfortable working cross-functionally and navigating ambiguity.
- High learning agility and willingness to quickly build expertise across new products, solutions, and market developments. Strong attention to detail and ability to communicate accurately with internal and external stakeholders.

Preferred Qualifications
- Experience working directly with major media agency groups, particularly large network or Big 6 agencies.
- Experience managing enterprise advertisers or complex agency portfolios across multiple clients and verticals.
- Strong understanding of agency operating models, including planning, trading, performance, commerce, strategy, and client leadership functions.
- Experience driving commercial growth, product adoption, or revenue expansion within an agency or platform environment.
- Familiarity with branding, commerce, performance advertising, full-funnel marketing, or measurement solutions.
- Experience building strategic account plans, QBRs, pipeline reviews, and multi-quarter growth strategies.
- Proven ability to identify whitespace opportunities and convert them into actionable commercial plans.
- Experience developing or delivering agency enablement, product training, playbooks, onboarding materials, or certification programmes.
- Experience supporting co-pitches, senior stakeholder presentations, and strategic client conversations.
- Strong track record of turning product or account-level learnings into scalable frameworks or repeatable playbooks.
- Demonstrated ability to influence stakeholders without direct authority and drive alignment across multiple internal teams.
- Comfortable working with both detailed product information and senior-level commercial narratives.
- Experience in branding, e-commerce, social platforms, ad platforms, or creator-led marketing is a strong advantage.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 5+ years of experience in digital advertising, media, ad tech, client solutions, agency, consulting, or a related commercial role; Has experience in account management/client services roles, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge.
- Proven experience managing client or agency relationships in a fast-paced environment. Strong understanding of digital media and performance marketing fundamentals.
- Demonstrated ability to analyse business or campaign performance and translate data into clear recommendations.
- Strong communication and presentation skills, with the ability to explain complex topics simply.
- Strong problem-solving skills, with the ability to diagnose issues, ask the right questions, and recommend practical next steps. Proven ability to manage multiple priorities, stakeholders, and workstreams with strong ownership and follow-through.
- Comfortable working cross-functionally and navigating ambiguity.
- High learning agility and willingness to quickly build expertise across new products, solutions, and market developments. Strong attention to detail and ability to communicate accurately with internal and external stakeholders.

Preferred Qualifications
- Experience working directly with major media agency groups, particularly large network or Big 6 agencies.
- Experience managing enterprise advertisers or complex agency portfolios across multiple clients and verticals.
- Strong understanding of agency operating models, including planning, trading, performance, commerce, strategy, and client leadership functions.
- Experience driving commercial growth, product adoption, or revenue expansion within an agency or platform environment.
- Familiarity with branding, commerce, performance advertising, full-funnel marketing, or measurement solutions.
- Experience building strategic account plans, QBRs, pipeline reviews, and multi-quarter growth strategies.
- Proven ability to identify whitespace opportunities and convert them into actionable commercial plans.
- Experience developing or delivering agency enablement, product training, playbooks, onboarding materials, or certification programmes.
- Experience supporting co-pitches, senior stakeholder presentations, and strategic client conversations.
- Strong track record of turning product or account-level learnings into scalable frameworks or repeatable playbooks.
- Demonstrated ability to influence stakeholders without direct authority and drive alignment across multiple internal teams.
- Comfortable working with both detailed product information and senior-level commercial narratives.
- Experience in branding, e-commerce, social platforms, ad platforms, or creator-led marketing is a strong advantage.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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