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TikTok

Senior Product Manager, Measurement

San Jose$185,600 – $374,000Posted Jun 23, 2026

Apply on company site View full job

Responsibilities

About the team
TikTok's Measurement Product team builds experimentation products that help marketers and brands realize their true business value generated by TikTok and across all of their paid channels. Our team drives innovation and performance across our advertising platform by working with cross-functional teams across the globe on products that touch millions of advertisers. We're looking for a Product Manager to continue building our experimentation infrastructure and measurement products.

Responsibilities
- Set the vision, develop the roadmap, build and launch measurement products that help advertisers meet their goals and see their true business value generated by TikTok
- Collaborate with senior leaders and cross-functional teams, including Engineering, Data Science, and Product Marketing, to define priorities and execute shared goals for measurement products.
- Own the underlying measurement infra and methodology, iterate to optimize both 1P and 3P results
- Define success metrics and analyze data to inform product strategy and prioritization
- Write all technical specs and product requirements for development

Qualifications

Minimum Qualifications:
- Bachelor's degree or higher with a major in a quantitative field such as Statistics, Economics, and Social Sciences or equivalent science/technical field is preferred
- 3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launch
- Knowledge of causal inference and experimental design, as well as the broader measurement ecosystem
- Experience defining vision, strategy and roadmap for a software product
- Experience in ads monetization business and ecosystem
- Experience working with data teams and external partners to build measurement models and frameworks

Preferred Qualifications
- Deep understanding of ad tech and the measurement space, including direct response and brand advertising
- PhD in a quantitative field such as statistics, economics or social sciences, or MS/MA degree with 2+ years of experience in advanced ads measurement

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $185600 - $374000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree or higher with a major in a quantitative field such as Statistics, Economics, and Social Sciences or equivalent science/technical field is preferred
- 3+ years of experience in product management, having taken one or more internet products through the full product cycle, from requirements to launch
- Knowledge of causal inference and experimental design, as well as the broader measurement ecosystem
- Experience defining vision, strategy and roadmap for a software product
- Experience in ads monetization business and ecosystem
- Experience working with data teams and external partners to build measurement models and frameworks

Preferred Qualifications
- Deep understanding of ad tech and the measurement space, including direct response and brand advertising
- PhD in a quantitative field such as statistics, economics or social sciences, or MS/MA degree with 2+ years of experience in advanced ads measurement

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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