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TikTok

TikTok Shop - Seller Growth Manager, Fulfilled by TikTok

New YorkOperations$121,600 – $208,800Posted Sep 10, 2026

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Responsibilities

Fulfilled by TikTok (FBT) is TikTok Shop's in-house service that handles storage, packing, and shipping for merchants. Fulfilled by TikTok (FBT) team is seeking an experienced Seller Growth Manager to join our team. The successful candidate will be responsible for recruiting new sellers to the FBT platform and driving increased usage across our existing seller portfolio. This role requires a strategic thinker with a strong track record in business development and sales, a deep understanding of e-commerce, and the ability to build and maintain strong relationships with sellers.

Key Responsibilities:
- Seller Recruitment: Identify, prospect, and recruit high-potential sellers to join the FBT program. Develop and execute strategies to attract new sellers across various categories and markets.
- Portfolio Management: Manage and grow a portfolio of existing sellers, driving increased usage of FBT services. Analyze seller performance, identify growth opportunities, and provide tailored recommendations to optimize their experience on the platform.
- Cross-Functional Collaboration: Work closely with internal teams, including marketing, product management, and operations, to ensure a seamless seller experience and drive continuous improvement of the FBT program.
- Performance Tracking: Track and analyze key performance metrics to measure the success of recruitment and growth initiatives. Prepare and present regular reports to senior management.
- Relationship Building: Build and maintain strong, long-lasting relationships with sellers, understanding their needs and challenges. Serve as a trusted advisor and advocate for sellers within the FBT program.
- Strategic Planning: Develop and implement business development strategies to meet and exceed recruitment and growth targets. Monitor market trends and competitor activities to identify new business opportunities.
- Training and Support: Provide training and support to sellers to help them maximize the benefits of the FBT platform. Develop and deliver educational content and resources.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, or a related field
- 5+ years of experience in business development, sales, or a related field with proven track record of successfully recruiting and managing high-value accounts
- Strong understanding of e-commerce marketplaces and prior experience working with merchants
- Excellent communication, negotiation, and interpersonal skills and able to work independently and as part of a team in a fast-paced environment
- Analytical mindset with the ability to interpret data and make data-driven decisions

Preferred Qualifications:
- MBA or advanced degree
- Knowledge of Fulfillment by TikTok (FBT) and its benefits to sellers
- Proficiency in CRM software and other sales tools
- Demonstrated ability to develop and execute strategic business plans
- Ability to think creatively and innovate

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, or a related field
- 5+ years of experience in business development, sales, or a related field with proven track record of successfully recruiting and managing high-value accounts
- Strong understanding of e-commerce marketplaces and prior experience working with merchants
- Excellent communication, negotiation, and interpersonal skills and able to work independently and as part of a team in a fast-paced environment
- Analytical mindset with the ability to interpret data and make data-driven decisions

Preferred Qualifications:
- MBA or advanced degree
- Knowledge of Fulfillment by TikTok (FBT) and its benefits to sellers
- Proficiency in CRM software and other sales tools
- Demonstrated ability to develop and execute strategic business plans
- Ability to think creatively and innovate

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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