2,269 jobs for "Manager, Strategic Initiatives"

Responsibilities

TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.

Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.

TikTok's Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok's unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.

Responsibilities:
- Cultivate and maintain strategic partnerships with clients, serving as a trusted advisor and key point of contact for day-to-day client communications.
- Develop and execute media strategies tailored to client goals.
- Leverage deep product expertise to help clients activate full-funnel strategies - from brand awareness to performance - ensuring TikTok's solutions are effectively aligned to client objectives.
- Educate clients on TikTok's products, platform updates, and best practices to drive campaign success.
- Analyze campaign data to identify strategic optimizations and upsell opportunities, and provide clients with proactive performance insights and actionable recommendations.
- Coordinate cross-functional teams and resources to deliver on long-term account plans and strategic client initiatives.
- Diagnose and troubleshoot client issues alongside cross-functional teams, such as Product and Engineering.

Qualifications

Minimum Qualifications:
- 4+ years of experience in client solutions, account management, digital advertising, AdTech, or a related field.
- Proficiency in analyzing and utilizing data tools such as Excel, Data Studio.
- Ability to thrive in a fast-paced, rapidly evolving environment.

Preferred Qualifications:
- Experience with performance-driven (programmatic or social) advertising and/or auction-based ad platforms.
- Proven track record of driving revenue growth, developing media strategy, and managing advertiser relationships.
- Expertise in crafting and delivering compelling QBRs that address client needs and showcase TikTok's platform capabilities through data-driven storytelling.
- Familiarity with measurement frameworks and attribution models.
- Experience diagnosing and solving technical problems in collaboration with product and engineering teams.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $84000 - $172800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 4+ years of experience in client solutions, account management, digital advertising, AdTech, or a related field.
- Proficiency in analyzing and utilizing data tools such as Excel, Data Studio.
- Ability to thrive in a fast-paced, rapidly evolving environment.

Preferred Qualifications:
- Experience with performance-driven (programmatic or social) advertising and/or auction-based ad platforms.
- Proven track record of driving revenue growth, developing media strategy, and managing advertiser relationships.
- Expertise in crafting and delivering compelling QBRs that address client needs and showcase TikTok's platform capabilities through data-driven storytelling.
- Familiarity with measurement frameworks and attribution models.
- Experience diagnosing and solving technical problems in collaboration with product and engineering teams.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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