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TikTok

Category Manager/Senior Manager (Fashion & Beauty) - TikTok Shop - Japan

Tokyo, JapanPosted Nov 10, 2025

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Responsibilities

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Join us as we drive the future of e-commerce here at TikTok.

Responsibilities:
- Defining the long-term strategy, leading key initiatives, and setting the future direction of the Fashion & Beauty category
- Responsible for the P&L of the Fashion & Beauty category
- Providing Fashion & Beauty industry knowledge and leveraging your network to ensure success in the category
- Map the category and subcategories landscape, and define priority on which segment to be developed in collaboration with partners
- Acquiring partners by actively identifying, prioritizing, and onboarding to the platform
- Developing partners by driving and managing end-to-end partnerships, planning, executing, and maintaining category performance, including but not limited to business model suggestions, creator affiliation, partner education
- Collaborate cross-functionally to unlock partners' potential on the platform, drive brand growth, and adopt livestream and short videos
- Navigating through ambiguity, adapting to frequent changes, and influencing key stakeholders to drive decisions for the category
- Decomposing complex problems, devising new approaches, and creating scalable solutions
- Own internal projects to contribute to the industrial ecosystem as a whole (including campaigns, product launches, B2B marketing)

Qualifications

Minimum Qualifications:
- Growth-orientated mindset, self-starter with strong communication skills who can manage strategic partner relationships
- Customer service orientation and experience working in a client-facing capacity
- Strong track record in leading business projects and delivering against stretching performance goals
- Experience with a commerce platform/marketplace
- Strong understanding of social commerce, content marketing, and influencers
- Good written and oral proficiency in Japanese, medium written and read proficiency in English is required.

Preferred Qualifications:
- Strong knowledge of the Japanese Fashion&Beauty industry landscape, consumer demands, digital evolution, and mobile transformation
- Extensive experience in Fashion & Beauty industry/category management is preferred
- 3 to 5 years of experience in managing diverse teams or KA accounts is preferred
- Collaborative and open to changes and challenges and learn

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Growth-orientated mindset, self-starter with strong communication skills who can manage strategic partner relationships
- Customer service orientation and experience working in a client-facing capacity
- Strong track record in leading business projects and delivering against stretching performance goals
- Experience with a commerce platform/marketplace
- Strong understanding of social commerce, content marketing, and influencers
- Good written and oral proficiency in Japanese, medium written and read proficiency in English is required.

Preferred Qualifications:
- Strong knowledge of the Japanese Fashion&Beauty industry landscape, consumer demands, digital evolution, and mobile transformation
- Extensive experience in Fashion & Beauty industry/category management is preferred
- 3 to 5 years of experience in managing diverse teams or KA accounts is preferred
- Collaborative and open to changes and challenges and learn

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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