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About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life's moments mean a little more.

About the Function:

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role:

The purpose of this role is to build the market commercial insight engine, ensuring that data from customers, channels, distributors, execution tools, service routines, finance, RGM and performance systems is converted into decision-ready insights. The role enables leaders to understand what is happening, why it is happening, what actions should be taken and where value can be unlocked.
Decision Making

Data architecture and insight priorities

Recommends data sources, KPI hierarchy, dashboard logic and insight priorities required to support commercial decision making.

Works with Commercial Performance & Value Creation Head, Performance Reporting, Sales, Customer Marketing, RGM, Finance, Supply and IT / Digital teams.

Performance opportunity identification

Recommends commercial opportunities, risks and hypotheses based on analysis of customers, channels, distributors, sell-out, service, execution, RGM and market data.

Recommendations must be validated with business owners before action.
5. Functional & Leadership Responsibilities

• Lead the market commercial data and insights agenda.

• Build and maintain KPI hierarchy and insight architecture.

• Convert data into business narratives.

• Support PULSE with clean data, analytical insights, root-cause analysis and opportunity identification.

• Strengthen customer and distributor visibility.

• Partner across Sales, Customer Marketing, RGM, Supply and Finance to embed insight into planning and performance routines.

• Build capability in data-led decision making.
6. Key Outputs / Deliverables

1. Commercial KPI Hierarchy and Data Model

2. Decision-Ready Insights Pack

3. Customer / Channel / Distributor Analytics

4. PULSE Analytical Inputs

5. Forecast and Demand Signal Inputs

6. Value Opportunity Pipeline

7. Data Quality and Governance Actions
7. Key Interfaces

Commercial Performance & Value Creation Head

Align insight priorities, performance narratives and decision support needs.

Performance & Execution Reporting

Provide analytical depth, data integrity and root-cause insight for PULSE.

RGM / Value Creation

Support pricing, promo, trade spend, mix and profitability analysis.

Sales / Key Accounts / On Trade / Off Trade

Provide customer, outlet, distribution, service and execution insights.

Customer Marketing / Commercial Planning

Provide insights for E2E Planning, cycle planning, calendar and M&E.

Supply / IBP / Demand Planning

Provide demand signals, SFA insights, service drivers and scenario inputs.

Finance

Align profitability, trade investment, accrual and value analytics.

Digital / IT / Data Teams

Experience / skills required:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.

Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

About Diageo

With over 200 brands, from Johnnie Walker to Casamigos to Bulleit, sold in more than 180 countries, we’re the world’s leading premium drinks company.

Size: 10,000+ employees
Industry: Food & Beverage

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