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Responsibilities

As a vital member of the SMB Product Growth team, this role requires close collaboration with product teams, in-market sales leadership and operations teams in a rapidly evolving environment. This role's key responsibility is to drive new advertiser growth through paid acquisition channels. Key skills for success include the ability to drive projects cross-functionally, manage several agencies to run day-to-day operations and think innovatively about how to grow the business with a product mindset.

The ideal candidate understands how to prioritize effectively in a fast-paced environment and leverage data to identify and solve problems. Ideal candidates will possess experience in sales management, team leadership, working with media products, and familiarity with running large-scale B2B acquisition programs.

Responsibilities:
- Growth Strategy & Execution: Spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally.
- Budget & Agency Oversight: Manage performance marketing budgets, define OKRs/KPIs, and steer external paid media agencies to maximize marketing ROI through campaign optimization and channel diversification.
- Data-Driven Growth: Leverage data analytics and customer insights to identify funnel friction and growth levers, formulating creative and audience strategies to hit acquisition and retention goals.
- Cross-Functional Collaboration: Partner with PM, Data Science, Ops, Marketing, and Sales teams to deploy new marketing capabilities, incentive schemes, and product features that unlock scalable user growth.

Qualifications

Minimum Qualification(s):
- 5+ years in managing large-scale campaigns across diversified channels (media-buying and performance ads strategy)
- 3+ years working in enterprise B2B business
- Good experience with a mix of work between hands-on execution and strategy.
- Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
- Deep understanding of growth & optimization, best practices such as A/B testing.
- Experience working in the APAC market and understanding regional nuances

Preferred Qualification(s):
- Growth mindset and ability to thrive in ambiguity

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s):
- 5+ years in managing large-scale campaigns across diversified channels (media-buying and performance ads strategy)
- 3+ years working in enterprise B2B business
- Good experience with a mix of work between hands-on execution and strategy.
- Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
- Deep understanding of growth & optimization, best practices such as A/B testing.
- Experience working in the APAC market and understanding regional nuances

Preferred Qualification(s):
- Growth mindset and ability to thrive in ambiguity

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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