2,016 jobs for "Manager, Product Marketing"

Responsibilities

The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.

Responsibilities
- Act as a Consultant to clients and internal stakeholders
- Operate as solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.
- Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations.
- Build Test & Learn frameworks leveraging TikTok's measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full-funnel business impact.
- Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and TikTok Shop integrations, ensuring technical accuracy and functionality.
- Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners on TikTok solutions and best practices.
- Clearly articulate and establish the value of TikTok within the client's media mix and long-term communication strategy.
- Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact.
- Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success.
- Own end-to-end campaign executional checks: campaign setup validation in TikTok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance.
- Proactively monitor campaign delivery and make real-time optimization suggestions, ensuring correct pacing, efficient budget allocation, and achievement of performance objectives.
- Lead conversations on Always On content strategies and performance campaigns, supporting revenue growth in partnership with Client Partnerships Managers.
- Compile, analyse, and present campaign data and insights through reports and account audits, including identifying delivery issues, performance bottlenecks, and optimization opportunities.
- Prioritize operational tasks based on urgency and impact, balancing technical troubleshooting with client-facing needs.
- Build trusting relationships with clients, agencies, and internal cross-functional teams (product, measurement, creative, operations) to deliver on growth objectives.
- Navigate cross-functional teams effectively, knowing which technical or product support teams to engage for specific campaign challenges.
- Champion product adoption and lead the execution of programs, packages, and betas aligned with company and market priorities.
- Share responsibility for account and opportunity planning, working with sales to design client-centric strategies.
- Track and report on revenue impact tied to campaign activities, demonstrating accountability both individually and as part of the team.
- Contribute to knowledge sharing across Client Solutions Teams by creating case studies, playbooks, or internal learning sessions from hands-on campaign and market experience.

Qualifications

Minimum Qualification(s)
- 5+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
- Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
- Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
- Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
- Detail-oriented, analytical and a creative problem solver

Preferred Qualification(s)
- Comfortable with revenue-bearing responsibilities and managing team targets
- Experience with App/Leads/Shopping Ads/E-commerce marketing
- Demonstrated ability to implement and troubleshoot conversion tracking via Pixels, SDKs, and Mobile Measurement Partners.
- Experience with 3rd-party ad measurement verification partners (such as IAS and DV)
- Proven ability to diagnose and solve platform-related issues (e.g., delivery, optimization, attribution gaps, or creative disapprovals) by working directly with product and engineering teams.
- Track record of building and executing strategic education programs to drive product adoption.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $75600 - $120000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
- 5+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.
- Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
- Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
- Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
- Detail-oriented, analytical and a creative problem solver

Preferred Qualification(s)
- Comfortable with revenue-bearing responsibilities and managing team targets
- Experience with App/Leads/Shopping Ads/E-commerce marketing
- Demonstrated ability to implement and troubleshoot conversion tracking via Pixels, SDKs, and Mobile Measurement Partners.
- Experience with 3rd-party ad measurement verification partners (such as IAS and DV)
- Proven ability to diagnose and solve platform-related issues (e.g., delivery, optimization, attribution gaps, or creative disapprovals) by working directly with product and engineering teams.
- Track record of building and executing strategic education programs to drive product adoption.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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