Join Our Team at Eaton: Empowering Tomorrow, Today!
Dubai serves as a strategic hub for Eaton's Middle East operations, bringing together commercial, engineering, manufacturing, and support teams within a globally connected business environment. Building on more than 40 years in the region, Eaton recently announced the development of a new sustainable campus in Dubai, reinforcing our long-term investment in growth, collaboration, and capability building.
About EatonEaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.
The
Channel Marketing EWS/IT Leader leads channel marketing strategy and execution across
META, aligned with regional channel priorities and Eaton's commercial partner program framework.
The role drives partner recruitment, onboarding, enablement and retention to strengthen Eaton's partner network and accelerate channel sales, while advancing digitalization and effective joint marketing activities.
Working across Channel Sales and META Field Marketing, the leader ensures partner and market insights shape relevant content, programs and campaigns, while driving process excellence and cross-functional collaboration in support of META growth.
What you'll do:Collaborate with global and regional teams to develop channel marketing strategies aligned with META commercial goals and market positioning.
- META Channel Sales: Align with META channel strategies, business priorities and the partner program framework, partnering with local Sales teams on coordinated execution. Build a strong understanding of target audiences, customer needs, personas, buyer journeys and market trends, and support sales through relevant enablement tools and partner activities.
- Eaton Content Teams (Marcom Centers of Excellence, META Field Product Marcom): Provide channel insights for integrated campaigns and product launches. Ensure relevant products, services and solutions are effectively promoted to partners and supported with content they can leverage in their marketing activities.
- Customer Support: Drive partner adoption of Eaton digital tools, calculators and configurators that support the selling of Eaton products and solutions.
Sales Enablement: Ensure partners have access to comprehensive training that strengthens their knowledge of Eaton's portfolio and customer value propositions across industry segments.
Channel Marketing Planning, Content and Execution: Lead EWS and IT Channel Marketing teams in planning, executing and measuring regional "to the channel" and "through the channel" activities to generate demand and grow channel sales. Maintain close collaboration between Channel Marketing and content teams on market insights and needs. Ensure partners effectively leverage Eaton product, training and marketing content, adapting it where needed to regional and partner requirements.
Partner Programs: Lead the development and maintenance of the EWS and IT partner program framework and value proposition, aligned with relevant programs across EMEA and APAC. Lead regional planning, execution and measurement of partner programs within the META framework. Drive partner onboarding, training, loyalty and incentive initiatives to support growth and retention. Ensure effective partner adoption of Eaton digital platforms, including PRM, partner training portals, EDI, Order Centre and product inventory APIs.
Joint Marketing Activities and Lead Management: Lead joint marketing activities with channel partners, including MDF allocation, campaign activation and performance monitoring of digital activities and events. Partner with Field Demand Generation and leverage CRM/PRM technologies to deliver sales-ready leads to channel partners and drive effective partner follow-up.
Data-Based Decision Making: Partner with Sales to maintain high-quality partner data. Monitor and continuously improve partner program performance, return on channel marketing investment, partner engagement and the impact of digitalization initiatives.
Qualifications:- Bachelors in marketing, product management, channel management or associated field. Relevant job experience also contributes to requirement.
- Minimum 10 years' experience with either channel marketing or marketing communications and product marketing; Experience with channel marketing and partner program strategy development.
Skills:- Proven Strong experience in managing extensive marketing teams (appr 50 people) across different geographies and cultures
- Experience working/partnering with channel sales or customer-facing organizations
- Experience in Continuous Improvement and agile methodologies and change management
- Process-based and data-driven approach
- Strong leadership skills
- Strong coaching and people development skills
- Ability to build rapport across the business and cross-functional teams
- Strategic agility and the ability to navigate between strategic and tactical
- Advanced verbal and written communication skills
- English fluency
What we offer:- Competitive compensation and benefits, aligned with your experience and impact.
- Opportunity to work on challenging, high-impact projects within a dynamic and collaborative team environment.
- Your aspirations matter - Eaton actively supports internal mobility and promotes from within whenever possible.
- Your growth matters - We invest in long-term development through continuous learning, upskilling, and global programs via Eaton University.
- Your contributions matter - Reliability, safety, efficiency, and sustainability are at the heart of what we do, driving meaningful impact on people's lives and the environment.
- Your wellbeing matters - Health, safety, and wellness are a priority. At Eaton, wellbeing goes beyond programs, empowering employees with the tools and environment to thrive.
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Living and Working in DubaiDubai is an internationally connected city that offers strong professional opportunities within a truly global environment. Living and working in Dubai means being part of a diverse, forward-looking business community, supported by modern infrastructure, excellent connectivity, and a well-established expatriate ecosystem.
At Eaton, employees based in Dubai are part of a stable, well-governed organization that brings together global teams, clear ways of working, and the flexibility needed to support both performance and long-term career development.
Ready to make a difference? Join Eaton's Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates' privacy rights and data security will be protected in accordance with applicable laws.
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
