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Product Marketing Manager, iPad & Mac

At Apple

Posted on Oct 14

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Apple

Product Manager, Health

Cupertino, CAMarketing$144,600 – $263,800Posted 23 days ago

Apply on company site View full job

Imagine what you could do here. At Apple, great ideas have a way of becoming great products, services, and customer experiences very quickly. When you bring passion, dedication, teamwork, and a sense of ownership to your job, there's no telling what you can accomplish!

As a member of our Worldwide Product Marketing group, you'll represent the customer throughout a product's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management and product marketing responsibilities into a single, cross-functional Product Management role that collaborates with design, engineering, domain experts, finance, legal, marketing communications, public relations, market research, and sales for maximum impact across the organization.

Description

We are currently seeking a dynamic, successful product marketing professional to join the Apple Watch and Health Product Marketing group. You will be part of the team helping define and market new products and features as well as helping Apple continue to lead in the smartwatch, wearable, fitness, and health categories. This includes working both inbound and outbound to drive the development, introduction, and lifecycle of features and technologies. We are looking for a passionate person to join this amazing team and if you feel this is you, we'd love to hear from you.","responsibilities":"the integration of hardware, software and services, and a focus on wearable sensing technologies.

Understand and communicate user needs and perspectives to inspire the broader organization, and help conceptualize new products and features.

Distill insights by using data to inform product decisions from competitive analysis, and voice of the customer insights.

Work in a global cross-functional team with engineering, clinical, human interface, industrial design, public relations, and marketing communications through the complete product development cycle.

Define product positioning and key product messages.

Position the product in relation to other products and the competition.

Work with marketing communications and PR to develop product launch activities, press releases, and marketing materials.

Serve as the ambassador for your product attending and leading press briefings.

Research and synthesize technology trends, the competitive landscape, and user feedback to identify new product and business model opportunities.

Manage trade-offs involving features, schedule, line positioning, and lifecycle management.

Preferred Qualifications

7+ years of experience in product management and/or product marketing.

Deep understanding and passion for the health, fitness, and wearables landscape, products, and experiences.

Exceptional interpersonal skills; thrives in highly collaborative projects, effective at building consensus, handles high stakes decisions with ease, with the ability to cut through ambiguity.

You can balance multiple projects and thrive in a fast paced and dynamic environment.

Well-versed formulating product messaging including creating and delivering outbound marketing.

Ability to synthesize technologies into product communication for broad audiences including customers, media, analysts, and leading industry specialists.

Best-in-class story-telling, presentation, and written communication skills.

Press and media experience with success as a product spokesperson on a national or global level.

Strong attention to detail.

Ability to travel domestically and internationally a few times a year.

Bachelor's and/or master's degree, or MBA preferred.

Minimum Qualifications

4+ years experience in product marketing and/or product management roles, including at least one entire product development cycle from concept to launch. Ideally with experience in hardware, software and services.

Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities.

Recent experience within the last 3 years in one or more of the following product segments: smart watch/wearables/fitness/health industries, and/or adjacent consumer hardware, software, or services experience.

Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of deep subject matter expertise, synthesizing information, applying critical thinking, crafting a compelling product story, and maintaining composure under pressure.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $144,600 and $263,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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