Our MissionAt Palo Alto Networks®, we're united by a shared mission-to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.
Who We AreIn order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That's why most of our teams work from the office full time, with flexibility when it's needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.
Job SummaryWe are seeking a Senior Manager of Campaign Operations to lead our Campaign Operations team. Sitting within Digital Marketing (part of our broader Marketing organization) and working side-by-side with our Campaigns team, you will drive the operational engine behind our global integrated campaigns.
In this role, you will bridge campaign strategy, channel execution, and process automation to keep asset production running smoothly at scale. Leading a dedicated operations team, you'll refine production workflows, remove launch bottlenecks, and ensure every channel (from digital and email to print and OOH) receives complete, error-free assets on schedule.
Core Responsibilities:End-to-End Campaign Production and BOM Management
- Drive and manage the complete production cycle for scaled global campaigns, ensuring complete, error-free Bill of Materials (BOM) delivery across digital, web, social, email, print, OOH, and campaign content assets.
- Enforce rigid production schedules, intake SLAs, and quality assurance protocols to significantly accelerate campaign time-to-market.
- Standardize campaign-in-a-box delivery models and localization matrices to ensure regional field teams receive structured, ready-to-deploy campaign packages.
Process Automation and Workflow Efficiency
- Enable automated production workflows across the campaign lifecycle in close partnership with AdTech and MarTech teams, drastically reducing manual administrative steps and shortening delivery times.
- Leverage AI tools and modern marketing technology capabilities to optimize asset routing, copy localization, and content modularity for rapid reuse at scale.
- Continuously audit production pipelines to identify friction points, eliminate redundant approval loops, and maximize operational throughput.
Media Integration and Budget Governance
- Maintain seamless alignment between campaign production cycles and all media activation schedules across paid search, social, display, programmatic, Print,OOH etc., in close coordination with Brand, Product Marketing, and Paid Media teams.
- Track and manage Integrated Programs and Activation budgets in direct alignment with Marketing Operations, ensuring operational spend tracking, accurate allocation, and resource efficiency.
- Ensure media specifications, tracking parameters, and tagging architectures are embedded into the initial asset production workflow prior to launch.
Team Management and Execution Standards
- Lead, direct, and mentor a dedicated team of campaign operations managers, establishing daily execution priorities, workload balancing, and clear project ownership.
- Enforce strict SLAs, quality benchmarks, and turnaround times across internal production teams and external agency partners.
- Maintain a zero-defect execution bar, ensuring every link, asset, tag, and landing page is stress-tested and fully validated before hand over to the activation teams.
Cross-Functional Orchestration and Performance Visibility
- Serve as the primary operational link connecting Campaign Strategy, Product Marketing, Brand, and Media teams.
- Synthesize production metrics, SLA compliance, and budget tracking into clear operational dashboards and management updates.
- Identify potential production bottlenecks or dependency shifts early, adjusting workflows dynamically to keep high-priority launches on schedule.
Qualifications - 10+ Years of Campaign Operations Experience
- Proven track record managing campaign operations, media execution, or marketing production within a fast-paced global B2B enterprise technology company.
- Hands-on expertise managing complex, multi-asset campaign lifecycles, localized Bill of Materials delivery, and scaled launch frameworks.
- Demonstrated success enabling automated marketing workflows and streamlining production pipelines in partnership with AdTech and MarTech teams.
- Strong functional understanding of digital and offline media channels (including Print and OOH), channel specifications, ad-tech plumbing, and campaign budget tracking.
- Proven ability to direct, guide, and hold an operational team accountable to rigorous execution standards under tight deadlines.
- Experience managing and tracking Integrated Programs and Activation budgets in collaboration with Marketing Operations teams.
- Advanced proficiency with enterprise work management platforms (Asana, Jira, Workfront) and modern MarTech production tools.
Compensation DisclosureThe compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
$151,000.00 - $244,200.00/yr
Our Commitment We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
