1,406 jobs for "Platform Marketing Lead"

Responsibilities

About the Team
The authenticity of TikTok has created a new way for brands and merchants to meaningfully connect with creators and the community. Through an innovative Commerce platform that helps shoppers discover and purchase products within the app, TikTok Commerce enhances promotion and sales for merchants and brands with an entertaining user experience. We are committed to supporting local merchants and creators through our safe and trusted shopping platform.

Responsibilities:
1. Merchant Development. Develop a deep understanding of the local market in the Middle East, including user needs and category trends. Identify high-potential brands, retailers, and traders, and lead the onboarding and early-stage growth of quality local merchants;
2. Business Growth. Take full ownership of business performance for the assigned merchant portfolio, and develop and execute phased business plans covering assortment planning and merchandising strategy;
3. Data Driven Program Management. Use both quantitative and qualitative analysis to drive decision-making, support project scoping, prioritization, and progress tracking, and manage core business metrics including orders, product supply, content marketing performance, and conversion;
4. Cross-team Collaboration. Work closely with cross-functional teams including Category, Content, Marketing, Product, Policy, and Logistics to drive merchant success. Capture merchant feedback to support platform improvement, and scale best practices, collaboration mechanisms, and business impact across projects.

Qualifications

Minimum Qualifications
1. Bachelor's degree or above, with 4+ years of relevant experience in commerce, platform operations, merchant management, brand management, or local market development;
2. Strong understanding of user insights, category opportunities, merchant strategy, and platform business models, with a strategic mindset and proven end-to-end business execution capabilities;
3. Strong analytical skills, clear and structured thinking, and solid experience in proposal writing and synthesizing insights. Excellent cross-functional communication and stakeholder management skills, with the ability to independently drive projects forward;
4. Familiarity with the local retail, commerce, and brand ecosystem in the Middle East, as well as local merchant operating models;
5. Fluent English and Arabic communication skills for day-to-day work and business discussions are required.

Preferred Qualifications
1. Existing local merchant, brand, or channel resources will be a strong advantage;
2. Prior experience in the Middle East, GCC, or UAE commerce market is preferred;
3. Candidates with a good understanding of content marketing, creator ecosystems, or social commerce will be an advantage.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
1. Bachelor's degree or above, with 4+ years of relevant experience in commerce, platform operations, merchant management, brand management, or local market development;
2. Strong understanding of user insights, category opportunities, merchant strategy, and platform business models, with a strategic mindset and proven end-to-end business execution capabilities;
3. Strong analytical skills, clear and structured thinking, and solid experience in proposal writing and synthesizing insights. Excellent cross-functional communication and stakeholder management skills, with the ability to independently drive projects forward;
4. Familiarity with the local retail, commerce, and brand ecosystem in the Middle East, as well as local merchant operating models;
5. Fluent English and Arabic communication skills for day-to-day work and business discussions are required.

Preferred Qualifications
1. Existing local merchant, brand, or channel resources will be a strong advantage;
2. Prior experience in the Middle East, GCC, or UAE commerce market is preferred;
3. Candidates with a good understanding of content marketing, creator ecosystems, or social commerce will be an advantage.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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