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TikTok

Global Account Director, FBA & QSR, Global Accounts - GBS

London, United KingdomSalesPosted 7 days ago

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Responsibilities

The Global Agency and Accounts (GA&A) team works with leading agency groups and multinational advertisers, acting as a strategic and consultative partner. We establish and lead the partnerships that turn TikTok's integrated suite of products into solutions that build businesses and brands.

We solve complex, cross-market growth challenges for some of TikTok's largest global advertisers, bringing together strategy, platform expertise, and tailored solutions to meet high-impact business goals.

You will turn those partnerships into scalable programs and product adoption, accelerating measurable outcomes for clients and driving revenue growth for TikTok.

Food, Beverage, Alcohol (FBA) and QSR brands sit at the center of some of the platform's most vibrant communities, from product discovery and creator-led trends to real-time moments around dining, occasions, sport, music and entertainment.

The Global Account Director, FBA & QSR will support the development and execution of global account strategies for priority advertisers in these categories, helping translate client objectives into TikTok solutions that drive measurable business impact.

This role is part of the Global Accounts team within GBS. You will work closely with Global Client Leads, regional sales teams and cross-functional partners to support global partnerships, coordinate market execution and strengthen TikTok's position as a strategic media and business partner for leading FBA & QSR advertisers.

The Account Director role is designed to support and execute against global account priorities in partnership with account leadership. The role is expected to contribute to strategy, coordinate execution and strengthen client relationships, while Global Client Leads retain overall account ownership.

Responsibilities
- Support the development and execution of global account strategies, success metrics and operating plans for priority Food, Beverage, Alcohol and QSR advertisers.
- Contribute to revenue growth by identifying opportunities to expand direct partnerships, deepen platform adoption and connect client priorities to TikTok advertising solutions.
- Help build and nurture client relationships across marketing, media, commerce and brand teams, including stakeholders where appropriate.
- Partner with regional sales teams to translate global priorities into practical market-level execution, ensuring plans reflect regional category dynamics, media needs and measurement expectations.
- Support Joint Business Partnership planning and commercial discussions by coordinating inputs, preparing client materials and helping track progress against shared objectives.
- Use data, insights and measurement learnings to shape consultative recommendations that improve client outcomes across brand building, performance, commerce and full-funnel media objectives.
- Collaborate with Product, Sales, Consumer, Content, Measurement and other internal teams to bring the right TikTok capabilities to global FBA & QSR clients.
- Stay close to category trends, creator behaviors and cultural moments that matter to FBA & QSR marketers, and translate those signals into relevant client opportunities.
- Represent TikTok in selected client meetings, industry moments and internal forums, supporting leaders in high-quality preparation and follow-through.
- Contribute to a collaborative global account operating model by sharing best practices, improving account planning processes and supporting coordination across distributed teams.

Qualifications

Minimum Qualifications
- Proven track record in media, advertising, platform sales, or client services managing large regional or global advertisers.
- Demonstrated familiarity with Food, Beverage, Alcohol, or QSR sectors, including their unique brand, retail, commerce, and measurement landscapes.
- Ability to support complex client partnerships, revenue-generation initiatives, and strategic account planning in fast-paced commercial environments.
- Skilled at developing trusted relationships with key decision-makers across both brand clients and agency partners.
- Strong background collaborating across internal cross-functional groups, including sales, product, marketing, creative, and measurement teams across diverse markets.
- Solid grasp of global media dynamics and measurement frameworks, with the ability to distill complex insights into deliverables across multi-market workstreams.

Preferred Qualifications
- Proven track record in consultative sales, negotiation, and stakeholder management, with sound judgment in balancing client objectives against internal business priorities.
- Deep fluency in full-funnel media planning, industry terminology, and measurement frameworks (brand lift, reach/frequency, incrementality, attribution, sales outcomes) with the ability to translate complex data into actionable recommendations.
- Demonstrated experience supporting annual planning cycles, Joint Business Plans (JBPs), global or multi-market account strategies, and executive-level business reviews.
- High degree of commercial curiosity and problem-solving capability, with the self-motivation to take full ownership of workstreams in ambiguous, fast-paced environments across global time zones.
- Strong track record coordinating complex projects and driving alignment across multi-regional teams and global client portfolios.

Mobility & Travel Flexibility: Ability and willingness to travel as required, including regular domestic travel to Atlanta and Chicago as well as frequent international/global travel.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Proven track record in media, advertising, platform sales, or client services managing large regional or global advertisers.
- Demonstrated familiarity with Food, Beverage, Alcohol, or QSR sectors, including their unique brand, retail, commerce, and measurement landscapes.
- Ability to support complex client partnerships, revenue-generation initiatives, and strategic account planning in fast-paced commercial environments.
- Skilled at developing trusted relationships with key decision-makers across both brand clients and agency partners.
- Strong background collaborating across internal cross-functional groups, including sales, product, marketing, creative, and measurement teams across diverse markets.
- Solid grasp of global media dynamics and measurement frameworks, with the ability to distill complex insights into deliverables across multi-market workstreams.

Preferred Qualifications
- Proven track record in consultative sales, negotiation, and stakeholder management, with sound judgment in balancing client objectives against internal business priorities.
- Deep fluency in full-funnel media planning, industry terminology, and measurement frameworks (brand lift, reach/frequency, incrementality, attribution, sales outcomes) with the ability to translate complex data into actionable recommendations.
- Demonstrated experience supporting annual planning cycles, Joint Business Plans (JBPs), global or multi-market account strategies, and executive-level business reviews.
- High degree of commercial curiosity and problem-solving capability, with the self-motivation to take full ownership of workstreams in ambiguous, fast-paced environments across global time zones.
- Strong track record coordinating complex projects and driving alignment across multi-regional teams and global client portfolios.

Mobility & Travel Flexibility: Ability and willingness to travel as required, including regular domestic travel to Atlanta and Chicago as well as frequent international/global travel.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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