1,414 jobs for "Marketing Strategy Lead"

Product Marketing Manager, Travel & Entertainment - London

At TikTok - London

Posted on Oct 20

View job Apply on company site

Senior Program Manager, Marketing Systems

At Apple - Sunnyvale

Posted on Oct 19

View job Apply on company site

Senior Associate, Supplier Event Strategy & Operations - Chase Travel

At JPMorgan Chase - New York · Heathrow

Posted on Oct 14

View job Apply on company site

Product Strategy Associate (Consulting/Business)

At Aptiv - Boston

Posted on Oct 29

View job Apply on company site

Head of Web Strategy and Services

At Asana - Vancouver

Posted on Oct 26

View job Apply on company site

Marketing Operations Manager

At Augury

Posted on Nov 3

View job Apply on company site

Principal Revenue Enablement Readiness Manager - Solution Sales

At Atlassian - Remote / Flexible

Posted on Nov 7

View job Apply on company site

Military Pathways Development Program

At JPMorgan Chase - Columbus · Houston

Posted on Nov 4

View job Apply on company site

Senior Manager, Data & Technology Business Partner - Category Management

At Mars Incorporated - Remote / Flexible

Posted on Nov 4

View job Apply on company site

Vice President, Credit Alternatives Investment Product

At Fidelity Investments - Boston

Posted on Nov 3

View job Apply on company site

Senior Associate, Paid Social ~ Card Acquisitions

At JPMorgan Chase - New York · Wilmington

Posted on Nov 2

View job Apply on company site

VA Senior Business Development Manager

At Leidos - Reston

Posted on Oct 29

View job Apply on company site

HHS Senior Business Development Manager

At Leidos - Reston

Posted on Oct 29

View job Apply on company site

Lead Designer, Core Studio Performance Footwear Color Design

At NIKE, Inc. - Beaverton

Posted on Oct 29

View job Apply on company site

Director - Commercial Card - Senior Product Manager - Transaction Banking Product, TD Securities

At TD Bank - Toronto

Posted on Oct 27

View job Apply on company site

Sales Programs Senior Manager

At Salesforce - New York

Posted on Oct 27

View job Apply on company site

Business Operations Coordinator

At Visa - Amsterdam

Posted on Oct 27

View job Apply on company site

Director - Commercial Card - Senior Product Manager - Transaction Banking Product, TD Securities

At TD Bank - Charlotte

Posted on Oct 24

View job Apply on company site

Senior Manager, Public Web

At Vanguard - Melbourne

Posted on Oct 23

View job Apply on company site

Asset Management - Institutional Sales, Public Funds, Western Region - Executive Director

At JPMorgan Chase - Apple Valley · Los Angeles

Posted on Oct 22

View job Apply on company site

TikTok

Product Marketing Manager, Travel & Entertainment - London

London, United KingdomOperationsPosted 20 days ago

Apply on company site View full job

Responsibilities

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.

The PMM leads go-to-market strategy and execution for TikTok's advertising solutions with a vertical-first lens, driving product education, adoption, and revenue growth. This role partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.

Success in this role requires strong self-motivation, sharp prioritisation, the ability to translate data into actionable insights and opportunities, and the confidence to influence senior partners and clients. The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context.

Key responsibilities:
Go-to-Market & Product Adoption
- Own go-to-market strategy and adoption for TikTok's advertising solutions, with a vertical-first lens
- Design and execute in-market activations and programs to accelerate product adoption and revenue growth
- Identify opportunities to simplify, scale, and strengthen GTM execution across markets

Market & Vertical Expertise
- Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations

Cross-Functional Leadership
- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams

Sales Enablement & Excellence
- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
- Partner with product champions to ensure consistent, high-quality enablement and execution
Insight, Innovation & Growth
- Turn data and market signals into actionable insights that unlock growth opportunities
- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy

Operational & Strategic Impact
- Raise the floor: Establish and scale best practices to improve operational excellence across Sales
- Raise the ceiling: Guide teams on leveraging TikTok's solutions to drive vertical-specific growth and expansion opportunities
- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams

Core KPIs
- Vertical-first solution and product adoption
- Quality and impact of product insights and feedback
- New product tests and scaled learnings

Qualifications

Minimum Qualifications
- 4+ years in product marketing or client solutions within digital advertising, tech, or media
- Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Excellent storytelling, presentation, and stakeholder management skills
- Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Track record of delivering against ambitious performance goals
- Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred Qualifications
- Travel & Entertainment industry expertise
- Performance marketing expertise

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- 4+ years in product marketing or client solutions within digital advertising, tech, or media
- Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
- Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
- Excellent storytelling, presentation, and stakeholder management skills
- Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
- Track record of delivering against ambitious performance goals
- Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred Qualifications
- Travel & Entertainment industry expertise
- Performance marketing expertise

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

View company profile