945 jobs for "Manager, Product Marketing"

Responsibilities

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities
- Customer Insights & Industry Narrative: Develop a deep understanding of merchants' needs, business challenges, and decision-making processes across priority markets and industries. Define TikTok GO's differentiated value proposition and translate complex product and business information into clear, compelling commercial narratives.
- Case Studies & Best Practices: Identify compelling merchant success stories, analyze the key actions and outcomes, and distill repeatable success factors and the conditions in which they apply. Turn these insights into industry playbooks, case studies, and practical guides for merchants.
- GTM Strategy & B2B Communications: Develop B2B go-to-market strategies and communications plans grounded in target audience insights and the core narrative. Define the channel mix, content formats, and rollout cadence, and bring the narrative to life through industry reports, media partnerships, social content to communicate TikTok GO's business value and build merchant awareness, understanding, and interest in partnering with the platform.
- Sales Enablement & Cross-Market Collaboration: Partner with sales, product, operations, and regional marketing teams to translate narratives and playbooks into merchant acquisition pitches, sales tools, and training materials. Continuously refine these resources based on local market needs and feedback to support customer acquisition and merchant growth.

Qualifications

Minimum Qualifications
- Relevant Experience: 3+ years of experience in B2B marketing, product marketing, or media covering finance, startups, and venture capital. Experience in B2B marketing communications is preferred, particularly ownership of end-to-end projects spanning strategy development, content planning, and go-to-market communications. Experience in local services, restaurants, travel and hospitality, or across multiple markets is a plus.
- Customer Insight & Narrative Development: Understand B2B customers' business models and decision-making priorities. Be able to synthesize fragmented information into clear value propositions and turn business cases into reusable frameworks. Demonstrate excellent strategic writing skills, supported by work samples you have personally led.
- Learning Agility & Open-Mindedness: Stay curious and quickly develop an understanding of unfamiliar industries, markets, and business models. Proactively investigate and exercise sound judgment with incomplete information. Welcome diverse perspectives and feedback, and continuously challenge assumptions and refine approaches.
- Language & Collaboration: Language & Collaboration: Fluent bilingual proficiency in English and Mandarin is required for collaboration with global partners and key stakeholders in the Chinese market; both of the languages are core working languages. Strong cross-cultural and cross-functional collaboration skills, with the initiative to coordinate resources and drive projects through to execution.

Preferred Qualifications
- Curious, resourceful, and self-motivated, with the ability to learn quickly and thrive in a fast-paced environment.
- Relevant experience or industry connections in food and dining, travel, hospitality, or entertainment are a plus.
- Experience working in cross-border, multi-cultural environment.
- Experience in local services, restaurants, travel and hospitality, or across multiple markets is a plus.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $121600 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Relevant Experience: 3+ years of experience in B2B marketing, product marketing, or media covering finance, startups, and venture capital. Experience in B2B marketing communications is preferred, particularly ownership of end-to-end projects spanning strategy development, content planning, and go-to-market communications. Experience in local services, restaurants, travel and hospitality, or across multiple markets is a plus.
- Customer Insight & Narrative Development: Understand B2B customers' business models and decision-making priorities. Be able to synthesize fragmented information into clear value propositions and turn business cases into reusable frameworks. Demonstrate excellent strategic writing skills, supported by work samples you have personally led.
- Learning Agility & Open-Mindedness: Stay curious and quickly develop an understanding of unfamiliar industries, markets, and business models. Proactively investigate and exercise sound judgment with incomplete information. Welcome diverse perspectives and feedback, and continuously challenge assumptions and refine approaches.
- Language & Collaboration: Language & Collaboration: Fluent bilingual proficiency in English and Mandarin is required for collaboration with global partners and key stakeholders in the Chinese market; both of the languages are core working languages. Strong cross-cultural and cross-functional collaboration skills, with the initiative to coordinate resources and drive projects through to execution.

Preferred Qualifications
- Curious, resourceful, and self-motivated, with the ability to learn quickly and thrive in a fast-paced environment.
- Relevant experience or industry connections in food and dining, travel, hospitality, or entertainment are a plus.
- Experience working in cross-border, multi-cultural environment.
- Experience in local services, restaurants, travel and hospitality, or across multiple markets is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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