1,406 jobs for "Platform Marketing Lead"

Responsibilities

TikTok Shop Design is a global design organization shaping the future of content commerce through user experience, AI-enabled innovation, and scalable design systems. We create end-to-end product experiences across the commerce ecosystem, for consumers, merchants, creators, and operators, covering everything from content discovery and shopping decisions to business growth and commerce services.

Our mission is to make commerce simpler, more trustworthy, and more creative. Design is a strategic driver of that growth, helping consumers discover products more easily, merchants grow their businesses more efficiently, and creators find more opportunities.

You will work at the intersection of user experience, business growth, AI innovation, and global scale, helping define what AI-native product design looks like across the full commerce ecosystem.

Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role
- As the Brand Campaign Manager, you will be responsible for planning and executing high-impact brand campaigns with top brands, including building block planning, livestream initiatives, marketing ideas, etc, to support our ongoing e-commerce growth. You will collaborate with cross-functional teams to create innovative and engaging campaigns that drive brand awareness, user engagement, and business growth.

Responsibilities:
- End-to-End Campaign Execution: Develop and implement integrated brand campaigns (TikTok Shop Super Brand Day and New Arrivals) for renowned brands, ensuring seamless execution from strategy to launch.
- Strategic Planning: Craft campaign strategies with business objectives, market trends, and seller's positioning to maximize impact.
- Cross-functional Collaboration: Work closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
- Performance Monitoring & Optimization: Track key performance metrics, analyze campaign effectiveness, refine strategies based on insights, and abstract into methodology with impact.
- Industry & Consumer Insights: Stay updated on market trends, competitive landscape, and consumer behavior to enhance campaign strategies.

Qualifications

Minimum Qualifications:
- 3+ years or more of experience in brand marketing, e-commerce campaign management, or a related field.
- Proven ability to manage large-scale brand activations/ campaigns with measurable success.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent collaboration and project management skills.

Preferred Qualifications
- Curious, self-motivated and always have a drive for something new.
- Experience in 4A creative agency, digital marketing, social media, and cross-channel campaign execution is a plus.
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Excellent communication and cross-team collaboration, skilled at moving things forward.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- 3+ years or more of experience in brand marketing, e-commerce campaign management, or a related field.
- Proven ability to manage large-scale brand activations/ campaigns with measurable success.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent collaboration and project management skills.

Preferred Qualifications
- Curious, self-motivated and always have a drive for something new.
- Experience in 4A creative agency, digital marketing, social media, and cross-channel campaign execution is a plus.
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.
- Excellent communication and cross-team collaboration, skilled at moving things forward.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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