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TikTok

TikTok Commerce - Mass Acquisition & Incubation Manager

Toronto, CanadaOperationsPosted Oct 1, 2026

Apply on company site View full job

Responsibilities

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in Canada. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
This position is for an existing vacancy.

MAI team plays a critical role in seller acquisition, incubation, and education, forming the foundation for a robust and scalable ecosystem on the platform. As an operations manager, you will work closely with cross-functional teams to drive merchant growth and improve operational efficiency, ultimately contributing to sustainable scale expansion for the platform.

Responsibilities
- Develop and execute scalable seller acquisition and incubation strategies, including business goal breakdown, budget planning, and resource allocation, to achieve business targets.
- Build data-driven seller segmentation and growth strategies to identify opportunities, address growth barriers, and improve seller performance across the lifecycle.
- Analyze seller acquisition funnels, business performance, and market trends to generate actionable insights, monitor key metrics, and optimize growth efficiency.
- Lead cross-functional initiatives, including seller outreach, onboarding optimization, and growth experiments, to drive measurable business outcomes.

Qualifications

Minimum Qualification(s):
- Bachelor's degree or above, with 5+ years of experience in e-commerce, growth strategy, digital marketing, consulting, or business analytics.
- Strong analytical and structured thinking, with the ability to identify business opportunities and develop actionable strategies.
- Ability to independently drive projects, collaborate cross-functionally, and adapt to a fast-paced environment.

Preferred Qualification(s):
- Experience in seller acquisition, merchant incubation, lifecycle management, or scalable growth programs is preferred.
- Experience with analytical tools (SQL, Excel) is preferred.
- Familiarity with the e-commerce market, digital acquisition channels, or content-driven commerce is a plus.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s):
- Bachelor's degree or above, with 5+ years of experience in e-commerce, growth strategy, digital marketing, consulting, or business analytics.
- Strong analytical and structured thinking, with the ability to identify business opportunities and develop actionable strategies.
- Ability to independently drive projects, collaborate cross-functionally, and adapt to a fast-paced environment.

Preferred Qualification(s):
- Experience in seller acquisition, merchant incubation, lifecycle management, or scalable growth programs is preferred.
- Experience with analytical tools (SQL, Excel) is preferred.
- Familiarity with the e-commerce market, digital acquisition channels, or content-driven commerce is a plus.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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