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TikTok

Special Project and Analytics Strategist Lead (TikTok Shop, Malaysia)

Kuala Lumpur, MalaysiaPosted Jul 23, 2026

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Responsibilities

About the team
The FMCG team drives growth across everyday essentials. We partner with leading brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities
- Dissemble goals , formulate budget plans, and transforming goals into executable plans.
- Formulate the go-to-market, seller/brand growth and merchandise strategy for market; evaluate and evolve the strategy to meet business needs.
- Build and monitor the operational index, and work closely with the data team to optimize the data products;
- Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks.
- Help business growth through product optimization, merchant governance and data analysis;
- Implement and manage important merchant strategies including project management
- Strong interpersonal and collaboration skills with Account Managers and Cross-function teams to develop incentives and policies to grow the merchants

Qualifications

Minimum Qualifications
- Bachelor's Degree or equivalent practical experience.
- 4+ years of experience in consulting firm or internet strategy, industry or market research and business analytics
- Experience in budget planning

Preferred Qualifications
- Direct experience with eCommerce Industry
- Familiar with eCommerce in Malaysia Market

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Bachelor's Degree or equivalent practical experience.
- 4+ years of experience in consulting firm or internet strategy, industry or market research and business analytics
- Experience in budget planning

Preferred Qualifications
- Direct experience with eCommerce Industry
- Familiar with eCommerce in Malaysia Market

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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