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ASML

Senior Product Marketing Manager

San Jose, CA$188,800 – $259,600Posted Sep 2, 2026

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Introduction to the job

We are seeking a senior product marketing manager to lead product management and marketing of HMI's eBeam computing applications and electron beam products. This position will report into the Head of product management for SBI VC product group at HMI in San Jose.

In this role, you will develop and own the market strategy and roadmap of HMI's eBeam computing applications and electron beam products. This will be a critical position requiring strong leadership and creativity to establish HMI as a key player in the competitive eBeam inspection and metrology market.

Role and responsibilities

This requires a highly motivated, talented and flexible leader with adept technical and business knowledge, excellent communication and presentation skills, and strong organizational, management and cross-sector leadership capabilities.

Develop a comprehensive understanding of key customer requirements in semiconductor markets: understand challenges the customer faces, the technical requirements for our products, and the value represented by our solution

Understand our position relative to the competition through competitive SWOT analysis and use this understanding to develop marketing and product introduction strategies.

Define product roadmaps that clearly establishes HMI's competitive advantage

Develop marketing plans and product roadmaps to drive product definition, design and development, customer engagements, and market penetration.

Knowledge of computing architectures, design layout analysis and machine learning applications. Evaluate the financial aspects of product developments incl. budgets, expenditures, and projected R&D cost, ROI and profit-and-loss projections.

Develop use cases, marketing materials, sales collateral, market communication plans including press releases, launch materials and customer presentations.

Customer visits and meetings with up to roughly 25% travel.

Education and experience

B.S./M.S. and above in electrical engineering, computer science, physics, chemical engineering, materials engineering, IC manufacturing, or process technology related fields

8+ years of experience in the semiconductor industry.

5+ years of experience in product marketing and product management with working knowledge in lithography, metrology and process control.

Experience managing product management/marketing teams.

Critical problem solver with demonstrated experience in leading organizations while influencing cross-functional teams to drive product development, penetration, and adoption.

Demonstrated leadership in influencing and managing change.

Demonstrated successes in product development and marketing strategies in the semiconductor capital equipment industry. Prior experience with semiconductor capital equipment including working knowledge of semiconductor processes, process control and incorporate design into process control is a must.

Demonstrated experience in bringing products to market successfully.

Strong motivation to win with a can-do attitude.

Ability to apply a P&L perspective to strategies, execution plans, and decision-making.

Skills

Can observe and respond to people and situations and interact with others encountered in the course of work.

Can learn and apply new information or skills.

Must be able to read and interpret data, information, and documents.

Strong customer focus and commitment to customer satisfaction through prioritization, quality, efficiency and professionalism.

Ability to complete assignments with attention to detail and high degree of accuracy.

Proven ability to perform effectively in a demanding environment with changing workloads.

Result driven-demonstrate ownership and accountability.

Identifies bottlenecks and drives improvements.

Work independently or as part of a team and follow through on assignments with minimal supervision.

Demonstrate open, clear, concise and professional communication.

Ability to establish and maintain cooperative working relationships with co-workers and customer.

Work according to a strict set of procedures within the provided timelines.

Other information

Routinely required to sit; walk; talk; hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch. Occasionally required to move around the campus.

Occasionally lift and/or move up to 20 pounds.

May require travel (specify domestic and/or international) dependent on business needs - specify percentage of travel.

Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Can observe and respond to people and situations and interact with others encountered in the course of work.

Can learn and apply new information or skills.

Must be able to read and interpret data, information, and documents.

Strong customer focus and commitment to customer satisfaction through prioritization, quality, efficiency and professionalism.

Ability to complete assignments with attention to detail and high degree of accuracy.

Proven ability to perform effectively in a demanding environment with changing workloads and deadlines.

Result driven-demonstrate ownership and accountability.

Identifies bottlenecks and drives improvements.

Work independently or as part of a team and follow through on assignments with minimal supervision.

Demonstrate open, clear, concise and professional communication.

Ability to establish and maintain cooperative working relationships with manager, co-workers and customer.

Work according to a strict set of procedures within the provided timelines.

The current base annual salary range for this role is currently:
$188,800-259,600

Pay scales are determined by role, level, location and alignment with market data. Individual pay is determined through interviews and an assessment of several factors that that are unique to each candidate, including but not limited to job-related skills, relevant education and experience, certifications, abilities of the candidate and pay relative to other team members.

The Company offers employees and their families, medical, dental, vision, and basic life insurance. Employees are able to participate in the Company's 401k plan. Employees will also receive eight (8) hours of vacation leave every month and (13) paid holidays throughout the calendar year. For more information, please contact the Recruiter or click on this link Compensation & Benefits in the US .

All new ASML jobs have a minimum application deadline of 10 days.

Inclusion and diversity

ASML is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that inclusion and diversity is a driving force in the success of our company.

Need to know more about applying for a job at ASML? Read our frequently asked questions .

Request an Accommodation

ASML provides reasonable accommodations to applicants for ASML employment and ASML employees with disabilities. An accommodation is a change in work rules, facilities, or conditions which enable an individual with a disability to apply for a job, perform the essential functions of a job, and/or enjoy equal access to the benefits and privileges of employment. If you are in need of an accommodation to complete an application, participate in an interview, or otherwise participate in the employee pre-selection process, please send an email to USHR_Accommodation@asml.com to initiate the company's reasonable accommodation process.

Please note: This email address is solely intended to provide a method for applicants to initiate ASML's process to request accommodation(s). Any recruitment questions should be directed to the designated Talent Acquisition member for the position.

About ASML

https://www.asml.com/en/company

Size: 10,000+ employees
Industry: Manufacturing

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