605 jobs for "Platform Marketing Lead"

Responsibilities

About the Role
We work closely with third-party partners, including TSPs, MCNs, and other service providers, to unlock new growth opportunities, strengthen partner capabilities, and build a sustainable e-commerce ecosystem.
In this role, you will be responsible for identifying, recruiting, onboarding, developing, and managing agency partners across different business models. By enhancing partner capabilities and driving business performance, you will help accelerate seller and creator growth in Korea.

Responsibilities
1. Agency Acquisition & Ecosystem Development
- Identify, recruit, and onboard high-potential third-party partners, including TSPs, CAPs, MCNs, and other e-commerce service providers.
- Build and maintain strategic relationships with key agencies and ecosystem partners to expand partner coverage and unlock new business opportunities.
- Develop partner segmentation and tiering strategies based on agency capabilities, growth potential, and business performance.
- Identify gaps in the local partner ecosystem and develop targeted acquisition and development strategies to strengthen partner coverage, capabilities, and overall ecosystem health.

2. Agency Enablement & Operations
- Lead the onboarding, training, and incubation of new agency partners, helping them understand platform policies, tools, and business models to accelerate their growth.
- Establish partner tiering, incentive, and performance management frameworks to improve agency engagement, strengthen service capabilities, and drive business performance and commerce growth.
- Develop and scale operational best practices, playbooks, and success stories to improve partner productivity, service quality, and operational efficiency.

3. Cross-Functional Collaboration & Ecosystem Optimization
- Collaborate closely with seller operations, creator operations, product, and marketing teams to drive agency growth and ecosystem development.
- Gather feedback from agencies and ecosystem partners, identify key operational challenges, and drive improvements to platform tools and the overall partner experience.
- Support the development and implementation of partner management policies, operational processes, and governance frameworks to ensure service quality and sustainable ecosystem growth."

Qualifications

Minimum Qualification(s)
1. Bachelor's degree or above, with at least 3 years of experience in e-commerce platforms, TSPs, MCNs, affiliate marketing agencies, or other e-commerce ecosystem partners.
2. Strong understanding of the Korean TSP and MCN landscape, including agency business models, content commerce, and the broader partner ecosystem. Familiarity with agency cost structures and revenue models, with the ability to provide strategic recommendations to help partners grow their businesses.
3. Proven ability to identify, develop, and manage external partnerships, with strong relationship-building, business negotiation, and stakeholder management skills.
4. Strong analytical and strategic thinking skills, with the ability to translate data and business insights into actionable growth strategies.
5. Excellent communication, project management, and cross-functional collaboration skills.
6. Professional working proficiency in Korean.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s)
1. Bachelor's degree or above, with at least 3 years of experience in e-commerce platforms, TSPs, MCNs, affiliate marketing agencies, or other e-commerce ecosystem partners.
2. Strong understanding of the Korean TSP and MCN landscape, including agency business models, content commerce, and the broader partner ecosystem. Familiarity with agency cost structures and revenue models, with the ability to provide strategic recommendations to help partners grow their businesses.
3. Proven ability to identify, develop, and manage external partnerships, with strong relationship-building, business negotiation, and stakeholder management skills.
4. Strong analytical and strategic thinking skills, with the ability to translate data and business insights into actionable growth strategies.
5. Excellent communication, project management, and cross-functional collaboration skills.
6. Professional working proficiency in Korean.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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