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TikTok

Product Manager Graduate (Content and Service Ads) - 2027 Start

San Jose$122,574 – $184,000Posted Aug 14, 2026

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Responsibilities

The Lead & Service team is part of the Global Monetization Product organization and is responsible for building advertising products for lead & service clients. Our vision is to make our product the leading platform for lead & service marketers to acquire users and provide high quality services to users by building products that generate high quality leads and support unique vertical needs.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Conduct a comprehensive and in-depth analysis of global lead generation advertising clients' profiles, develop a profound understanding of the industry ecosystems and the pain points faced by clients in verticals like automotive, finance, and local services.
- Build lead generation tools such as form and direct message, to collect high quality leads for clients.
- Responsible for the process and functional design of CRM products, defining product roadmaps and writing product requirements documents, building solid data pipelines.
- Work with global cross-functional teams, responsible for driving the successful implementation of project from 0 to 1.

Qualifications

Minimum Qualifications:
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Be able to understand clients' measurement metrics and budget allocation logics, dig out requirements from the clients' perspective.
- Focus on achieving tangible outcomes and key performance indicators.
- Proven ability to think logically and strategically, with some experience in product planning and design that aligns with overarching business goals.
- Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $122574 - $184000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Be able to understand clients' measurement metrics and budget allocation logics, dig out requirements from the clients' perspective.
- Focus on achieving tangible outcomes and key performance indicators.
- Proven ability to think logically and strategically, with some experience in product planning and design that aligns with overarching business goals.
- Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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