658 jobs for "Performance Marketing Manager"

Role Purpose

We are seeking a strategic, consumer-focused Marketplace Merchandising Manager to lead ACG assortment strategy across all marketplace units, including Nike Direct and Nike Parter. This role will lead the merchandising team to curate distinctive, profitable assortments for Digital Flagship and ACG Base Camp doors while elevating the ACG assortment across the broader Nike fleet. The Manager will translate marketplace insights into clear strategic direction, develop merchandising talent, and influence senior leadership through high-profile business conversations.

Key Accountabilities

• Lead and execute holistic ACG marketplace merchandising strategies across Nike Owned Store, Nike Partner Store, and Nike Digital, balancing consumer relevance, brand distinction, and financial targets.

• Set differentiated assortment direction for Digital Flagship and ACG Base Camp doors while driving elevated, scalable assortments across the Nike fleet.

• Lead, coach, and develop the ACG Marketplace Merchandising team, establishing clear priorities, accountability, and growth plans.

• Monitor marketplace performance, consumer insights, and competitive activity to guide agile, data-informed decisions that maximize sell-through and business results.

• Collaborate closely with Planning, Business Owners, and cross-functional teams to align marketplace strategies with seasonal and long-range business priorities.

• Partner with Marketing and Visual Merchandising teams to create compelling product presentations and connected consumer experiences across digital and physical retail.

• Influence upstream merchandising and product creation teams through actionable marketplace insights and product feedback.

• Represent ACG Marketplace Merchandising in senior leadership meetings, communicating strategic recommendations, business opportunities, risks, and decisions with clarity and confidence.

Deliverables

• Deliver integrated marketplace assortment strategies aligned with corporate milestones and seasonal gates.

• Establish clear assortment segmentation and differentiation across Digital Flagship, ACG Base Camp doors, and the Nike fleet.

• Lead the 13-week product launch journey in partnership with Brand, Marketplace teams.

• Deliver regular executive-level business updates, performance reviews, in-season analytics, and post-season hindsight.

• Identify and activate quick-response assortment and product opportunities tied to key sports, outdoor, and cultural moments.

• Build team capability and succession readiness through ongoing coaching, feedback, and development.

Ideal Candidate Profile

• Strong marketplace merchandising experience with proven expertise across digital, owned retail, and broader marketplace channels.

• Demonstrated people-management experience, with the ability to inspire, coach, and develop high-performing teams.

• Strategic and commercially minded, with strong analytical skills and a consistent drive for results.

• Executive presence and confidence engaging senior leadership in high-profile meetings and decision-making forums.

• Excellent communication, storytelling, influencing, and cross-functional collaboration skills.

• Comfortable operating through complexity, ambiguity, and rapid change.

• Passion for sports, the outdoors, and product innovation is strongly preferred.

Functional Competencies

• Brand & Sports Passion

• Marketplace Merchandising Leadership

• Business Acumen & Drive for Results

• Consumer-Centric Assortment Strategy

• People Leadership & Talent Development

• Executive Communication & Influence

• Strategic Thinking & Adaptability

Enterprise Leadership Expectations

• Consumer-Obsessed & Strategically Agile

• Open-Minded & Resilient

• Team-Oriented & Change-Embracing

• Enterprise-Minded & Accountable

• Inspires and Develops Others

Key Partnerships

• ACG Merchandising & Planning Teams

• NDDC, NSP & NSO Business Teams

• Sports & ND Business Units

• Digital & Retail Brand Marketing

• Visual Merchandising & Digital Commerce

• Global ACG Nike Direct Merchandising

About NIKE, Inc.

Nike designs, markets, and distributes athletic footwear, apparel, equipment, and accessories for sports and fitness activities globally, with a commitment to innovation, inspiration, and diversity.

Size: 10,000+ employees
Industry: Consumer Goods & Services

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