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TikTok

Electronics & Automotive Category Strategy Project Intern (TikTok Shop by Tokopedia) - 2026 Start

Jakarta, IndonesiaPosted Aug 20, 2026

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Responsibilities

In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.

As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.

Applications are reviewed on a rolling basis, so we encourage you to apply early.

About the team
The Electronic & Automotive team is committed to driving the growth of our merchants by acquiring new sellers, supporting their success on the platform, and helping them thrive in the electronic ecosystem. Through our collective efforts, we aim to deliver the best possible customer experience by ensuring great service, strong partnerships, and a compelling electronic offering.

About this role
As an MBA Intern, you will work directly with the Cluster Director of E-commerce (TikTok Shop & Tokopedia Indonesia) for the Auto & Electronics category. This role offers hands-on exposure to high-impact strategic initiatives across one of the largest e-commerce ecosystems in Indonesia.

Responsibilities
- Support development of strategy playbooks for sellers across different segments (principal brands, distributors, resellers, SMEs).
- Ai implementation in the overall Account manager and cluster team work flow, creating automation and agentic agent to be use and implemented
- Analyze seller P&L structures across industries to identify growth levers and profitability drivers.
- Drive initiatives to improve seller operations and overall platform performance.
- Evaluate product mix strategies between content commerce (TikTok) and traditional marketplace (Tokopedia).
- Assess online vs. offline channel dynamics, including pricing, distribution, and competitive positioning.
- Conduct research on brand/seller growth strategies, especially for regional expansion beyond Java and Jabodetabek.
- Provide insights on balancing online costs (content, ads, platform fees) with offline distribution efficiency, including spillover effects from online to offline sales.
- Bring a strong seller-centric perspective, understanding different business models and needs across the ecosystem.

Qualifications

Minimum Qualifications:
- Currently pursuing a Master's degree in Business Administration, Technology, Finance, Economics, Management, Supply Chain, Data Analytics, or a related field.
- Demonstrated ability to use AI on a daily basis beyond basic prompting, including integrating AI tools and building AI agents.
- Proficient in analytical tools, with basic Excel proficiency and strong analytical and data-processing skills.
- Fluent in Business English as a working language, with excellent verbal and written communication skills.

Preferred Qualifications:
- Able to independently perform data collection and collation, analyze trends, and develop clear, actionable reports.
- Previous professional work experience is a plus.

If you have any questions, please reach out to us at apac-earlycareers@tiktok.com

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Currently pursuing a Master's degree in Business Administration, Technology, Finance, Economics, Management, Supply Chain, Data Analytics, or a related field.
- Demonstrated ability to use AI on a daily basis beyond basic prompting, including integrating AI tools and building AI agents.
- Proficient in analytical tools, with basic Excel proficiency and strong analytical and data-processing skills.
- Fluent in Business English as a working language, with excellent verbal and written communication skills.

Preferred Qualifications:
- Able to independently perform data collection and collation, analyze trends, and develop clear, actionable reports.
- Previous professional work experience is a plus.

If you have any questions, please reach out to us at apac-earlycareers@tiktok.com

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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