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TikTok

Content Design Senior Manager, Ads

San JoseDesign$159,000 – $360,000Posted Aug 3, 2026

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Responsibilities

About the Team
As the window of TikTok's business services, our TikTok UED Monetization team aims to enable and inspire clients to effortlessly connect with audiences and maximize brand potential.

The Content Design Manager will lead a team through user experience (UX), design thinking, well-defined content strategy, and advocacy for the content design discipline. Through clear, expressive writing, content designers build products that captivate and engage our viewers, and transform product features and concepts so that they're intuitive and easy to understand. You'll actively build relationships with stakeholders, including the TikTok Monetization Product Management, Product Design, Marketing, User Research, Engineering, and Localization teams to promote UX writing within TikTok. To improve cross-functional processes, you'll develop efficient processes, templates, and resources to help the team work smarter, faster, and more effectively.

In this role, you will:
- Identify opportunities and share feedback on development, improvement, and growth for team members
- Work with team leads to build team culture, encourage collaboration, and develop skills
- Drive for completion of high-quality work in a fast-paced, dynamic work environment
- Facilitate projects, allocate resources, and drive consensus with stakeholders across time zones
- Help manage and ensure the content experience meets TikTok standards, and be a champion for best practices
- Align with writing teams across time zones to drive a cohesive product narrative
- Find opportunities for Content Design to shine by leading projects, working on high-impact initiatives, and contributing strategically
- Manage priorities to serve business needs while supporting, inspiring, and motivating content designers
- Write, proofread, and edit UI text both for your own and reports' projects
- Help lead Content Forum to drive consistency and improve content quality
- Define efficient, practical solutions and processes for large-scale problems

Qualifications

Minimum Qualifications
- Extensive years of experience in UX writing, content strategy, copywriting, UX, or equivalent fields
- Extensive years of experience in managing, mentoring, coaching, and developing a team
- Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content

Preferred Qualifications:
- Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience
- Experience using Sketch, Figma, and Asana
- Self-starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements
- Experience building style guides and language systems
- Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $159000 - $360000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications
- Extensive years of experience in UX writing, content strategy, copywriting, UX, or equivalent fields
- Extensive years of experience in managing, mentoring, coaching, and developing a team
- Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content

Preferred Qualifications:
- Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience
- Experience using Sketch, Figma, and Asana
- Self-starter who can manage multiple projects in a fast-paced environment and stay focused when faced with changing requirements
- Experience building style guides and language systems
- Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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