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Apple

Manager, Personalization Product Management, Apple Store Online

Cupertino, CA$183,700 – $319,800Posted Oct 4, 2026

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Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

Apple is looking for an experienced, dynamic leader of Product and Program Management to join the Apple Store Online Product Team, with a focus on building personalized shopping capabilities. This team is responsible for delivering experiences and capabilities that help customers discover, evaluate, and purchase Apple products in ways that are trustworthy, deeply relevant, and delightful. This is a technical role that links between business, design, and engineering to deliver incredible experiences and products to our customers.

Description

In this role, you will lead a high-performing team that focuses on customer-facing personalization capabilities that deliver significant commercial value for our organization and represent the future of digital retail. Your team will drive the strategic implementation of cutting-edge personalization technologies that uphold world-class privacy standards, including advanced recommendation engines, dynamic merchandising capabilities, adaptive user interfaces, and personalized lifecycle marketing campaigns that drive customer engagement and revenue growth.

This role will require significant partnership with teams across Apple, including Apple Store Online teams, Machine Learning Engineering, Data Science, Design, and Marketing. Success in this role means delivering timely, relevant, and privacy-conscious personalized experiences for every Apple customer.","responsibilities":"Lead a high-performing team of experienced product managers, driving team growth and development

Define and deliver the customer feature roadmap while co-defining the personalization platform and underlying capabilities in close partnership with platform, engineering, and machine learning teams

Drive discovery, requirements, and end-to-end project delivery of AI-powered product recommendations, lifecycle marketing, dynamic merchandising, and continuous experimentation

Partner across business, design, and technical functions and leadership to keep teams strategically aligned on portfolio priorities and plans

Preferred Qualifications

3+ years of hiring, developing, and managing product managers

Proven track record building a portfolio of AI-powered digital commerce experiences-bridging design, technology, and machine learning to power seamless user journeys

Experience delivering large-scale personalization, recommendation, or dynamic merchandising systems, defining capability stacks that incorporate privacy-first principles

Expertise in scaling continuous experimentation programs to rigorously test, measure, and improve customer experience and conversion metrics

Proven ability to navigate ambiguity and operate with ease in fast-paced, rapidly evolving environments

Exceptional communicator and collaborator who aligns perspectives, drives accountability, and influences across matrixed teams without direct authority

High self-awareness and humility, with a strong growth mindset and unwavering ownership of team culture and product outcomes

Minimum Qualifications

7+ years of product management experience in e-commerce, including direct leadership of complex projects or programs end-to-end, and 2 years of people leadership

Proven track record of leading work across product or program managers, coaching and enabling team members, and empowering them to deliver high-impact results

Experience building multi-year technical roadmaps that align feature, platform, and capability investments to business priorities

Deep technical proficiency, with the ability to contribute to solution design and architecture decisions that produce extensible, operationally scalable experiences or platforms

Proven ability to take high-level concepts through the full product lifecycle - from ideation to detailed planning to delivery - with systematic rigor at each stage

Experience partnering across business, engineering, and design, with a track record of synthesizing complex information into clear narratives that drive alignment and progress

BA/BS in Computer Science or a technical degree, or equivalent relevant professional experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $183,700 and $319,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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