1,275 jobs for "Product Growth Marketing Manager"

Responsibilities

Team Description
Creators are one of TikTok's key advantages, and TikTok's creator marketing ecosystem is experiencing rapid global growth. At the same time, generative AI is reshaping how advertisers create, test, and scale high-performing creative assets.

The Global Creative Strategy and Operations team works at the intersection of product, operations, marketing, sales, and strategy to identify growth opportunities, shape product direction, and improve advertiser success across industries. We are looking for a strategic member to join the Creative Product and Operations team and help drive growth across two strategic focus areas:
1. Creator marketing and creator ads
2. AIGC, including generative AI products for ad creative creation

This role will be responsible for driving product and business strategy through market research, competitor product analysis, startup ecosystem mapping, data analytics, product design and functionality comparisons, market trend analysis, and customer interviews.

Responsibilities
- Lead high-impact strategic initiatives aligned with TikTok's growth priorities, driving cross-functional alignment and securing stakeholder buy-in across Operations, Product Marketing, Product, Sales, and regional teams
- Conduct strategic analysis of TikTok's rapidly growing creator marketing, creator ads, and AIGC creative product businesses, including business models, customer needs, product adoption, and monetization opportunities
- Lead competitor product analysis across major platforms, emerging startups, and the broader creative technology ecosystem, with a focus on product capabilities, workflows, positioning, and advertiser value propositions
- Compare product design, functionality, user journeys, and feature gaps across TikTok and competitor platforms to identify opportunities for product improvement and differentiation
- Study the global influencer marketing, creator content, brand advertising, and AIGC ad creative markets to generate insights on demand, supply, product trends, and competitive dynamics
- Conduct customer interviews and synthesize advertiser, creator, and stakeholder feedback into clear product and business recommendations
- Use advanced analytics to uncover key performance drivers, diagnose business performance, decode market and audience trends, and identify high-impact growth opportunities
- Translate complex datasets into compelling, easy-to-understand visual narratives for technical and non-technical audiences
- Collaborate with product teams to advance key strategic projects and ensure consistent execution across markets

Qualifications

Minimum Qualifications:
- Bachelor's degree or higher
- 2+ years of experience in strategy and operations, strategy consulting, management consulting, product operations, product strategy, business analysis, or data analytics
- High proficiency in English and Mandarin listening, speaking, reading and writing. Both English and Mandarin skill sets are required to support clients in China and to communicate with stakeholders.
- Strong analytical skills, high data sensitivity, and the ability to conduct complex business and product analysis
- Experience turning ambiguous business questions into structured analyses, clear insights, and actionable recommendations

Preferred Qualifications:
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams across cultures and time zones
- Strong project management skills, including the ability to manage multiple workstreams simultaneously in a fast-paced environment
- Proactive, adaptable, and resilient, with strong learning ability and comfort operating in a fast-paced, cross-cultural environment
- Experience in brand advertising, creator marketing, creative products, creator content operations, ad products, marketing technology, AIGC, generative AI products, creative automation, or AI-enabled advertising workflows is preferred

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $151200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree or higher
- 2+ years of experience in strategy and operations, strategy consulting, management consulting, product operations, product strategy, business analysis, or data analytics
- High proficiency in English and Mandarin listening, speaking, reading and writing. Both English and Mandarin skill sets are required to support clients in China and to communicate with stakeholders.
- Strong analytical skills, high data sensitivity, and the ability to conduct complex business and product analysis
- Experience turning ambiguous business questions into structured analyses, clear insights, and actionable recommendations

Preferred Qualifications:
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams across cultures and time zones
- Strong project management skills, including the ability to manage multiple workstreams simultaneously in a fast-paced environment
- Proactive, adaptable, and resilient, with strong learning ability and comfort operating in a fast-paced, cross-cultural environment
- Experience in brand advertising, creator marketing, creative products, creator content operations, ad products, marketing technology, AIGC, generative AI products, creative automation, or AI-enabled advertising workflows is preferred

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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