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TikTok

Creator Network (Agency) Lead - TikTok LIVE

Los Angeles$151,050 – $342,000Posted Mar 6, 2026

Apply on company site View full job

Responsibilities

TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

Role:
Creator Networks (CNs) are agency partners that collaborate with the platform to recruit, train, manage, and grow LIVE creators, helping them monetize content and expand their audiences on TikTok LIVE. Creator Network Managers (CNMs) serve as strategic business partners to these agencies, sourcing and onboarding them, coaching them to innovate, scale their operations, and increase the value they deliver to the platform. Creator Network (Agency) Growth Leads are leaders that manage a team of CNMs and own a functional area inside the CN team.

What You'll Do
Mature CN Scalability Operation
- Own the mature CN growth metrics and deliver aggressive OKR targets. Metrics include CN revenue, growth rate, and a set of quality metrics that measure the operation quality of the CNs.
- Develop the quarterly/annual business plans for managing mature CNs, set goals and projects for the mature CN team. Develop in-depth CN management SOP for driving CN's operational improvement and scalability results.
- Lead a team of experienced CNMs to customize the growth strategy for each CN under management, set annual / quarterly / monthly goals for the CNs and align on the growth path.
- Build strong trust with the CN partners to gain insights into their operation status, strategically identify areas of strength and weakness.
- Develop strong expertise in CN operational best practices and business analytics based on the RICHA model. Master internal data portals and tools to generate insights, identify coaching opportunities, and define tailored improvement actions. Demonstrate results and impact of the actions to strengthen the trust with CNs.
- Design performance incentives and leverage internal resources to systematically drive CN milestone achievements and quality improvements. Deliver go-to-market education on CN and platform campaigns to ensure strong participation and measurable results.
- Innovate and initiate special projects that have spillover impact on the whole LIVE industry in the US. Lead the team to actively participate in Ops and XFN initiatives from the platform and deliver expected results.
- Proactively identify common issues faced by CNs, and creatively solve problems leveraging the Ops team and other central team resources.
- Document the best practices from CNs under management, and provide regular sharings to inform the larger CN team.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with 5+ years of experience in external-facing roles such as account management, sales, or business development. Minimum 2 years of team management experience.
- Adapt to fast-paced, constantly-changing environments. Always day 1 mentality with changes in organizational structure, business direction, and responsibilities.
- Experience owning revenue KPIs and/or OKRs and core business targets.
- Strong strategic communication skills, with the ability to influence decisions through clear, persuasive arguments and effective negotiation.
- Analytical mindset with experience in data-driven decision-making; comfortable using dashboards and data tools for analysis and insights.
- Self-starter with a strong sense of ownership and accountability in a professional environment.

Preferred Qualifications:
- Deep passion for TikTok, live streaming, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on building and growing a content ecosystem
- Experience in the live streaming space and understanding of live streaming trends
- Experience in the e-com partnership ecosystem and live/video shopping

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151050 - $342000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Responsibilities

Qualifications

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with 5+ years of experience in external-facing roles such as account management, sales, or business development. Minimum 2 years of team management experience.
- Adapt to fast-paced, constantly-changing environments. Always day 1 mentality with changes in organizational structure, business direction, and responsibilities.
- Experience owning revenue KPIs and/or OKRs and core business targets.
- Strong strategic communication skills, with the ability to influence decisions through clear, persuasive arguments and effective negotiation.
- Analytical mindset with experience in data-driven decision-making; comfortable using dashboards and data tools for analysis and insights.
- Self-starter with a strong sense of ownership and accountability in a professional environment.

Preferred Qualifications:
- Deep passion for TikTok, live streaming, mobile entertainment, social media, and popular culture
- Creative mindset and thought process that's focused on building and growing a content ecosystem
- Experience in the live streaming space and understanding of live streaming trends
- Experience in the e-com partnership ecosystem and live/video shopping

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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