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Apple

GCR Strategic Accounts Field Marketer, Gaming, Apple Ads

Shanghai, ChinaMarketingPosted 26 days ago

Apply on company site View full job

At Apple, we focus deeply on our customers' experience. Apple Ads brings this same approach to advertising, helping people find exactly what they're looking for and helping advertisers grow their businesses.

Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, Apple Maps, and sports on Apple TV. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.

Description
Do you have extensive experience in the gaming vertical and a track record of successfully partnering with sales leaders to deliver impactful B2B marketing deliverables that fuel regional business demand? Are you a strategic and resourceful business-minded content marketer, a critical thinker, and a stand out achiever?

We're looking for an experienced marketer to drive sales marketing programs and enablement for managed accounts in the gaming vertical across the Greater China Region. As part of the global Field Marketing team and the trusted local marketing expert on Apple's advertising solutions, the GCR Field Marketer will play a pivotal role in demonstrating the value of Apple advertising to gaming clients across the region.

From shaping the approach to executing the work, this is a hands-on role. This person will contribute to locally informed vertical marketing strategies while taking the lead to develop, adapt, and deliver materials for regional priority audiences, segments, and opportunities. Working closely with marketing, sales, and insights teams, they'll gather ongoing feedback to differentiate our advertising solutions, strengthen channel messaging, and expand customer engagement efforts. Strong attention to detail, effective project and time management, focus on continuous improvement, and a pulse on regional market dynamics will be necessary for success in this role.

If this sounds like you and you want to be part of a marketing team focused on growing Apple's advertising business, we'd like to hear from you!","responsibilities":"Writing project briefs and plans to support go-to-market activities.
Developing sales enablement materials and tailoring messaging (e.g. presentations, email templates, customer leave behinds, joint business plans, etc.) for specific business opportunities.
Highlighting localization needs and managing validation.
Collaborating on strategy and activation plans for regional initiatives, including events
Evaluating and reporting on marketing impact.
Communicating to geographically distributed internal teams, and more.
Some travel will be required.

Preferred Qualifications
Self-starter who consistently delivers excellent work
Experience working in a geographically distributed team
Manages multiple projects, priorities, and overlapping deadlines effectively and with ease
Possess unquestionable personal code of ethics and integrity

Minimum Qualifications
10+ years experience developing and activating revenue-driving B2B marketing initiatives and sales enablement materials - with track record of working well with senior sales executives and teams
Strong grasp of market dynamics across the Greater China Region, as well as familiarity with cultural and business nuances in other key export markets - including the Americas and EMEA.
Deep understanding of the adtech landscape, performance marketing, and standard business metrics for the gaming vertical
Extraordinary written and verbal communication - both in English and Chinese
Adept at navigating through ambiguity to move marketing initiatives forward - from business insight to strategy to deliverable to measurement and optimization
Skilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise

About Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Size: 10,000+ employees
Industry: Technology

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