With best-in-class banking, credit card and wealth management services, Chase helps nearly 1 out of 2 American households make the most of their money. As one of the most-followed financial brands, Chase communicates with millions of social media users across Facebook, Instagram, LinkedIn, X, Reddit and more.
As a Meta Platform Strategy Senior Associate within Chase's social media team you will be supporting its Meta channels, manage the content calendar and publishing, engage and grow online communities, and create timely, on-brand responses. Using social listening and analytics, you will turn audience insights into effective content and engagement strategies. You should be a creative, proactive social media professional with strong writing skills, sound judgment, and experience managing channels in a fast-paced environment.
Job responsibilities - Support monitoring, community management and engagement efforts on Chase Meta channels to deepen connections, understand audience sentiment and detect and escalate reputational risk; craft high-quality, timely social responses and maintain a distinct brand voice on Chase Meta channels
- Proactively identify opportunities for the brand to participate in relevant social and cultural conversations; curate user-generated content resharing during key initiatives and experiences (occasionally on weekends)
- Keep a pulse on the content calendar and handle social scheduling and posting across Meta channels (via scheduling tools). Ensure content successfully publishes and troubleshoot any errors.
- Drive optimization efforts on community management dashboards, ensuring tools and audience lists are optimized to surface community opportunities and deliver credible, effective insights
- Continuously optimize posting based on performance data, algorithm shifts and best practices
- Stay up-to-date on the latest platform news, own updates to internal and partner teams and identify testing opportunities for Chase channels
- Build engaging online communities and support social media content development - including content pitching and copywriting as needed - in partnership with content partners
- Pitch creative ideas based on audience insights and social conversations, and help carry them from concept to execution to drive engagement
- Demonstrate a strong ability to use analytics to power content strategy and inform engagement strategy on Chase social media channels
- Use social listening tools to identify, understand and explain social trends and preferences among target audiences
- Support team members on various projects and campaigns, effectively communicating timelines, status and results
Required Qualifications, Capabilities, and Skills: - Lives and breathes for social media, is an avid scroller, is confident in pitching fresh ideas within the team, thinks creatively and identifies and solves problems; excellent copywriting and presentation skills
- 3+ years of relevant experience in social media management, marketing or communications
- Proven record of effectively managing social media channels and executing engagement strategies; knowledge of industry social media management tools for social monitoring, publishing, listening and reporting: building dashboards, boolean queries, tagging (e.g. Sprinklr, Khoros, Brandwatch, Tableau, native social analytics, Adobe Analytics, etc.)
- Proficiency in native social analytics dashboards (i.e., Meta Business Suite)
- Proficiency in Microsoft Office, e.g. Excel and PowerPoint
- Strong judgment and decision-making acumen
- Strong ability to problem-solve and think critically
- Ability to self-start and produce high-quality work
- Proactive by nature and comfortable working in a fast-paced environment with tight deadlines
- Excellent organizational skills with the ability to multitask and prioritize high-volume, high-priority initiatives
- Team player with an enthusiastic attitude and entrepreneurial spirit. Eager to learn, have fun, contribute and make an impact
ABOUT USChase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAMOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
