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General Motors

Accessory Product Marketing Manager

Warren, MIPosted today

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Description

The Role

As an Accessory Product Marketing Manager, you will be responsible for developing, implementing, and managing a comprehensive vehicle accessory portfolio that drives customer personalization and business growth for GM Korea home-room vehicle programs. You will work closely with global and cross-functional teams, including GM Korea, Engineering, Design, Purchasing, Marketing, Supply Chain, and Supplier Quality, to develop accessory strategies, execute product plans, and deliver successful vehicle launches.

This role combines portfolio strategy, product planning, launch execution, financial analysis, and customer-focused marketing to identify growth opportunities, enhance vehicle value propositions, and drive accessory revenue, profitability, and penetration. The ideal candidate is highly analytical, customer focused, strategically minded, and capable of translating complex business insights into actionable recommendations for leadership.

What You'll Do

Portfolio Strategy & Accessory Planning

• Develop and execute accessory portfolio, pricing, packaging, and go-to-market strategies throughout the vehicle lifecycle in partnership with GM Korea, Program Execution Teams, Brand, Platform, Divisional, and Cross Vehicle Planning teams.

• Analyze customer, vehicle, sales, financial, competitive, and market data to identify trends, portfolio gaps, growth opportunities, and risks, and recommend portfolio and channel strategies.

• Benchmark competitive offerings and consumer trends to develop innovative accessory solutions that strengthen vehicle value propositions and drive portfolio growth.

• Support business case development, change requests, and portfolio documentation to ensure marketing intent and strategic objectives are reflected throughout the product lifecycle.

• Translate complex data and market insights into executive-ready recommendations, presentations, and long-range portfolio plans.

Product Development & Launch Readiness

• Drive accessory launch readiness by partnering with Vehicle Program Planning Managers, Engineering, Design, Purchasing, and launch teams to ensure successful product execution.

• Identify, resolve, and escalate launch risks and roadblocks while supporting vehicle fit-ups and accessory product validation activities.

• Manage key launch deliverables including product readiness, pricing, vehicle ordering guides, website content, accessory revenue targets, divisional communications, and promotional activities.

• Present sales performance, market trends, and marketing initiatives to leadership and cross-functional stakeholders.

Marketing & Communications

• Maintain accurate accessory product information across digital, print, dealer, and customer-facing platforms, including naming, descriptions, usage, and pricing.

• Coordinate reviews and approvals of marketing materials, including sell sheets, brochures, and promotional content.

• Serve as an Accessories subject matter expert in leadership reviews, cross-functional forums, industry events, and enthusiast engagements.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree

• Minimum 5 years of experience in Product Marketing, Product Development, Program Management, Strategy, Analytics, Finance, Consulting, or a related business discipline.

• Strong customer and market orientation with the ability to identify customer needs, competitive trends, and business opportunities.

• Demonstrated strategic thinking and ability to synthesize market, customer, competitive, financial, and business inputs into actionable recommendations.

• Strong analytical and quantitative skills with experience evaluating complex data, identifying trends, and developing business insights.

• Ability to solve complex business problems, prioritize competing demands, and make data-driven decisions in a fast-paced environment.

• Excellent written and verbal communication skills with the ability to create executive-level presentations and recommendations.

• Demonstrated cross-functional leadership and collaboration skills, including the ability to influence stakeholders without direct authority.

• Strong project management and execution skills with the ability to manage multiple priorities while maintaining attention to detail.

• Ability to work effectively in a global environment, partnering with GM Korea and cross-functional teams across multiple time zones.

• Flexibility to support global meetings and business activities outside of traditional business hours when required.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Master's degree or MBA preferred.

• Experience within automotive, consumer products, aftermarket products, or related industries.

• Experience in accessory portfolio management, product planning, launch execution, marketing strategy, or business analytics.

• Familiarity with GM systems and processes, including PPC, CR/DN, VCPS, Global Information Center, Competitive Product Database, Asset Central, and Global Connect.

• Experience with Power BI, Tableau, or other business intelligence and data visualization tools.

• Advanced proficiency in Microsoft Excel and financial/business analysis.

• Demonstrated ability to translate complex business data into clear strategic recommendations and executive communications.

• Experience working in a global organization and collaborating effectively across cultures, functions, and geographic regions.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

About General Motors

We’re on a journey to create a world with zero crashes, zero emissions and zero congestion.

Size: 10,000+ employees
Industry: Engineering

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