823 jobs for "Program Manager - Product Development"

Responsibilities

The LATAM Operations team drives TikTok Shop's business in Latin America, operating across markets including Mexico and Brazil. We handle full-cycle seller onboarding, brand incubation and acceleration, creator ecosystem development, campaign execution, cross-border operational capability building, and end-to-end buyer experience.

We are organized into vertical Category Management teams covering brand expansion, localized category operations, and merchant lifecycle growth, alongside centralized functions for creator operations, campaign operations, project management, and agency partnerships. Working closely with product, commercial, logistics, and governance teams, we tailor local strategies for merchants ranging from emerging local sellers to international brands.

You will help build content commerce models designed for Latin American consumption patterns, shaping the experience for sellers, creators, and buyers across the region.

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build a commerce ecosystem that is innovative, secure and intuitive for our users.

We are looking for a marketer with an analytical mind and creative to work on our creator ecosystem. You will be a strategic and executing part of the go-to-market of the program. Focusing on analyzing channels and communities to understand what creators need at every stage of their journey. You will also design and produce the marketing pieces that accelerate their growth, grow our own channels, and maintain a close relationship with the community. You will work directly with the Creator Marketing Lead and with stakeholders in Brand Marketing, Operations, Partner Management and regional teams.

Responsibilities:
- In charge of TikTok Shop Creator Incubation and Growth Program
- Design the Creator Matchmaking program to connect creators with brands efficiently
- Conduct creator research, interviews, webinars and events to create better creator marketing and awareness
- Optimize creator level and ecosystem through product and operation strategy
- Identify growth levers, communication gaps and opportunities per segment
- Translate channel and community performance findings into creative briefs
- Build message frameworks by creator journey stage - from awareness to discovery - and land them on concrete pieces with measurable results
- Produce the marketing pieces that execute the strategy with creative quality and branded voice.
- Design and run marketing experiments with clear metrics before scaling.
- Coordinate with freelancers, agencies and the internal design/video team to ensure timely deliverables
- Manage the monthly editorial calendar of campaigns and communication, aligned to the program's milestones, e-Commerce seasons (Hot Sale, Buen Fin, etc.) and the creator's journey.
- Adapt global/regional materials to the context of the Mexican market

Qualifications

Minimum Qualification(s):
- 4+ years of experience in growth marketing, content marketing, brand, digital agency, creator/influencer marketing, CRM or similar roles
- Hands-on experience in production + data, focused on social networks and creators.
- Storytelling and copywriting.
- Knowledge of TikTok and content creators.
- Ability to produce content yourself when needed
- Experience with creative tools.
- Intermediate or above English

Preferred Qualification(s):
- Experience in creator economy, MCN, affiliate programs, influencer agency or e-commerce brand.
- Background in growth marketing, performance marketing or CRM
- Experience operating branded accounts on TikTok.

Responsibilities

Qualifications

Qualifications

Minimum Qualification(s):
- 4+ years of experience in growth marketing, content marketing, brand, digital agency, creator/influencer marketing, CRM or similar roles
- Hands-on experience in production + data, focused on social networks and creators.
- Storytelling and copywriting.
- Knowledge of TikTok and content creators.
- Ability to produce content yourself when needed
- Experience with creative tools.
- Intermediate or above English

Preferred Qualification(s):
- Experience in creator economy, MCN, affiliate programs, influencer agency or e-commerce brand.
- Background in growth marketing, performance marketing or CRM
- Experience operating branded accounts on TikTok.

About TikTok

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy.

Size: 5,001 - 10,000 employees
Industry: Entertainment & Gaming

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